General Growth Properties Debuts “The Club’s” Mobile Application
November 16 2010 - 7:00AM
Business Wire
General Growth Properties (NYSE: GGP) launches The Club’s Mobile
Application, which allows users to access exclusive promotions, the
best discounts, mall event information and more at 150-plus GGP
malls across the country.
Android and iPhone users can download the free application
through the App Store or Android Market by searching The Club
Shopping Mall Guide. The application allows users to customize
their preferences so their favorite or local GGP mall’s information
is displayed, including the store directory and mall map. The app
also includes an instant-win game users can play every day for a
chance to win great prizes, as well as GPS functionality to map out
key destinations in the mall.
“The Club’s Mobile App offers everything the busy consumer needs
to make their shopping mall experience better. From finding the
hottest deals to quickly finding the way to favorite retailers and
restaurants in the mall, not only is The Club’s App a time saver,
it can be a money saver too,” said Keith Maladra, VP of Consumer
Relationship Marketing. “We are in the age of mobile and this free
app demonstrates just one way GGP is committed to enhancing the
shopping mall experience through use of the technology that
consumers enjoy every day.”
In addition, the application updates sales, event and restaurant
information daily so all content is fresh. During this year’s
holiday season, Application owners can shake a virtual snow globe
for a chance to win a $100 Shop Etc. Mall Gift Card. Users who
aren’t instant winners are automatically entered into a sweepstakes
for a chance to win a $500 Shop Etc. Mall Gift Card. The Club’s
Mobile App remains live after the holidays and prizes will vary
throughout the year.
The Club’s Mobile Application is one more way GGP enables its
shoppers to get the most out of their mall during the holidays.
Shoppers can find their local GGP mall’s holiday activities and
promotions, as well as seasonal tips and advice at GGP’s holiday
headquarters, www.MerrierShopping.com.
GGP currently has ownership interest in more than 180 regional
shopping malls in 43 states. The Company’s portfolio totals
approximately 200 million square feet of retail space and includes
more than 24,000 retail stores nationwide. The Company’s common
stock is currently traded on the New York Stock Exchange under the
symbol GGP. For more information visit www.ggp.com.
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