General Growth Properties Adds a Touch of Holiday Magic and Mobility to the 2010 Mall Shopping Experience
November 15 2010 - 7:00AM
Business Wire
Holiday shoppers in pursuit of capturing the spirit of the
season, uncovering value-driven incentives and creating special
family moments, can do it all this season at General Growth
Properties (NYSE: GGP) malls.
“GGP is always seeking ways to innovate the mall experience and
offer holiday enthusiasts a place to create special family moments
and embark on holiday traditions – new and old. We are committed to
providing great holiday programs year after year that give shoppers
more ways to make the most out of their mall experience,” says Mark
Pfeifer, SVP of Marketing and Communications, GGP.
GGP holiday programming kicked off on November 1, at
www.MerrierShopping.com, an online headquarters that helps shoppers
find their local GGP mall’s holiday activities and promotions, and
features holiday tips and advice by GGP’s Merrier Shopping Expert.
Special seasonal activities at participating malls include:
Reinventing The Mall Santa
Experience
- GGP unveils exclusive Santa experiences
at select malls this holiday season. New traditions will begin as
each enchanting experience is designed for the entire family to
enjoy together. Santa’s Toy Works, Santa’s Magical Musical and
Santa’s Wish Workshop are three of the newly themed experiences
that deliver North Pole magic and wonderment – and the wait to see
Santa is the best part of each attraction.
- At Santa’s Toy Works, children
instantly become master toy builders in his workshop. Touch screen
computers lining the path to Santa allow children to assemble a
toy. Santa presents each child with the very toy they created while
they were in line. Santa’s Magical Musical presents longer
visits with Santa Claus and daily choreographed light shows with
more than 215,000 individual bulbs and 2,000 watts of sound.
Santa’s Wish Workshop provides a do-it-yourself candy cane machine,
snow making machine and an opportunity for the entire family to
share their holiday wishes.
- Locations include:
- Crossroads Center – St. Cloud,
Minn.
- Greenwood Mall – Bowling Green,
Ky.
- Pembroke Lakes Mall – Pembroke Pines
(Fort Lauderdale), Fla.
- Pioneer Place – Portland, Ore.
- RiverTown Crossings – Grandville (Grand
Rapids), Mich.
- Woodbridge Center – Woodbridge,
N.J.
The Club’s Mobile
Application
- The Club’s Mobile Application allows
users to access exclusive promotions, the best discounts, mall
event information and more at 150-plus GGP malls across the
country. Android and iPhone users can download the free application
and customize their preferences so their favorite or local GGP
mall’s information is displayed, including the store directory and
mall map. The application also includes games users can play every
day for a chance to win great prizes, as well as a GPS
functionality to map out key destinations in the mall. Android and
iPhone users can download the free application through the App
Store or Android Market by searching The Club Shopping Mall Guide.
The Club’s Mobile Application is one more way GGP enables its
shoppers to get the most out of their mall during the
holidays.
Merrier Shopping Expert
- From November 1 through the end of the
year, shoppers seeking holiday help for a merrier season, including
gift ideas, party themes and stress-free shopping tips can go to
www.MerrierShopping.com to connect with the GGP Merrier Shopping
Expert.
Black Friday Promotion
- Retailer discounts and mall giveaways
make Black Friday shopping especially worthwhile. On November 26,
participating GGP malls will reward shoppers with a $10 GGP Shop
Etc. Gift Card, while supplies last, with the purchase of $100 or
more.
- Mall Ambassadors will surprise and
delight customers with giveaways, such as shopping bags to lighten
the load, first aid kits for those aching feet, stickers for the
kids, a portable lint roller and more, while supplies last.
MagicSnow ®
- Participating GGP malls will be
transformed into a winter wonderland twice daily from mid-November
through December 24. Mall shoppers will feel the enchantment of the
season beneath a magical snowfall as flakes of vanishing white snow
float down from above – a holiday spectacle not to be missed.
Story Time with Mrs.
Claus
- Santa-seeking shoppers have the
opportunity to meet Mrs. Claus on Friday nights, December 3, 10,
and 17 at participating GGP malls. Her cheerful charm will
entertain Santa’s biggest fans anxiously waiting to share their
holiday wishes. Mrs. Claus will read holiday favorites and
distribute toys to eager children, while supplies last.
St. Nick’s Pet
PicsSM
- Every Monday night from November 29
through December 13 is St. Nick’s Pet PicsSM night at
participating GGP malls. Proud pet owners and their furry,
four-legged friends are invited to capture a holiday-hugging
photograph with Old St. Nick. Treat your favorite fuzzy companion
to a special mall trip to celebrate the holiday season.
Merrier Fridays in
December
- Friday shoppers will be delighted with
an extra festive and incentive-filled mall experience on December
3, 10, and 17 at participating GGP malls. Buyers can earn a $10 GGP
Shop Etc. Gift Card, giveaways and gifts from mall retailers, while
supplies last, by spending $100 or more. Customers can take
advantage of retailer giveaways and other pleasant surprises such
as shopping bags to lighten the load, first aid kits for those
aching feet, stickers for the kids, a portable lint roller and
other pleasant surprises.
GGP currently has ownership interest in more than 180 regional
shopping malls in 43 states. The Company’s portfolio totals
approximately 200 million square feet of retail space and includes
more than 24,000 retail stores nationwide. The Company’s common
stock is currently traded on the New York Stock Exchange under the
symbol GGP. For more information visit www.ggp.com.
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