BEACHWOOD, Ohio, Jan. 24, 2011 /PRNewswire/ -- Developers
Diversified Realty Corporation (NYSE: DDR) today announced a new
gift card partnership with MasterCard Worldwide in Puerto Rico.
The MasterCard program, called the Isla Plus Gift Card,
represents an extension of a significant, long-term partnership
between the two companies in Puerto
Rico. Developers Diversified shopping centers in
Puerto Rico provide MasterCard
Worldwide with an ideal platform to advertise the MasterCard brand
at the point of purchase. The Isla Plus Gift Card is designed to
promote even greater acceptance among merchants and consumers, and
provide the flexibility consumers demand in gift card programs.
"We are very pleased to partner with Developers Diversified to
launch our new gift card," said Ricardo
Perez, vice president, Latin
America & Caribbean
commerce development for MasterCard Worldwide. "Because the Isla
Plus Gift Card can be used everywhere MasterCard is accepted, the
recipient has significantly more options to redeem, making the card
an ideal gift for family and friends in Puerto Rico as well as those living in or
traveling to the United
States."
Developers Diversified is the largest retail landlord in
Puerto Rico, owning and managing
15 shopping centers on the island. Collectively known in
Puerto Rico as Centros Isla, these
shopping centers total five million square feet, and together these
centers are nearly 97 percent leased.
About Developers Diversified Realty
Developers Diversified owns and manages approximately 570 retail
operating and development properties in 40 states, Brazil, Canada and Puerto
Rico. Totaling approximately 134 million square feet, the
Company's shopping center portfolio features open-air,
value-oriented neighborhood and community centers, mixed-use
centers and lifestyle centers located in prime markets with stable
populations and high-growth potential. Developers Diversified is
the largest landlord in Puerto
Rico and owns a premier portfolio of regional malls in and
around Sao Paulo, Brazil.
Developers Diversified is a self-administered and self-managed REIT
operating as a fully integrated real estate company. Additional
information about the Company is available on the Company's website
at www.ddr.com.
SOURCE Developers Diversified Realty Corporation