SHANGHAI, March 18, 2022 /PRNewswire/ -- Recently, a batch
of high-quality literature work from Fengdu Novel, online
literature app developed by CooTek (Cayman) Inc. (NYSE: CTK)
("CooTek" or the "Company"), have been selected by the ninth round
of the Tencent Video's Mars Project
and will be ready for producing into short films by production
companies. As Fengdu Novel continues to focus on building up its
content ecology through IP business, the successful collaboration
marks another milestone in its IP incubation of short films. The
five pieces of literature works are great examples for short films
incubation, featuring the fast-paced, imaginary and non-traditional
novel styles. The successful cooperation with the platform and
production companies also proves the appeals of IP in the
market.
The successful shooting projects of the online novel works
testify Fengdu's strong capabilities in IP incubation and
commercialization, based on its rich experience in IP sourcing and
licensing. In the past year, Fengdu Novel launched several
collaboration projects on IP licensing into audio books, videos,
and animations. In terms of content globalization, Fengdu Novel has
also licensed a number of works to overseas platforms and enlarged
the exposures for these works. In addition, Fengdu Novel was able
to commercialize its content through other social media channels.
With content commercialization as the prime focus of Fengdu Novel,
it is expected to increase revenue streams and enhance the
profitability for the Company, further enhancing its content
ecology.
The remarkable IP incubation is also based on the improving
in-app content environment, which plays an important role in
attracting users. Fengdu Novel is continuously optimizing the
in-app environment through writer recruitment, training, literature
competitions, novel works diversification and other initiatives. In
the second half of 2021, Fengdu Novel launched an online community
to enhance user experience. The functions of the community include
message sending, book review, forum, recommendation and author
reward. Through the continuous improvement of community operations
and organic content creation, the reading time of Fengdu Novel's
users has been improving since 2021. The success of such initiative
is shown in the increased content creation passion by writers, IP
incubation, and the diversified business model for in-app
commercialization.
Based on the fruitful results on content commercialization,
Fengdu Novel has turned profitable in the third quarter of 2021,
announced by CooTek in its latest financial results on March 15.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please visit
https://ir.cootek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: IR@cootek.com
ICA Investor Relations (Asia)
Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.