Global Music International and Warner Music China Announce Content Agreement
July 18 2007 - 8:30AM
PR Newswire (US)
Serving the Chinese Mobile Music Market, Global Music International
will Enhance the Mobile Experience By Offering New, Compelling
Audio Content Ring Tones and Ring Back Tones BETHEL, Conn. and
BEIJING, July 18 /PRNewswire-FirstCall/ -- Global Music
International (OTC:GMUS) (BULLETIN BOARD: GMUS) , a leading content
aggregator delivering music videos and music tones to the telecom
industry, and Warner Music China, today announced a content
agreement whereby Global Music International will make music from
Warner Music's extensive roster of music audio content, including
ring tones and ring back tones, available to Chinese mobile service
providers. Active in the international and Chinese mobile music
scenes, Global Music International recently announced an upcoming
launch with China Unicom Newspace, the wholly owned subsidiary of
China Unicom responsible for the carrier's wireless music services
and rich mobile media content. In this relationship, China Unicom
will officially begin broadcasting Global Music International's
inventory of music videos and audio content in order to offer China
Unicom's customers a more diversified mobile music experience. With
the addition of Warner Music's content, Global Music International
can further enhance the mobile music experience it provides Chinese
consumers by adding music from new local and international artists
in the form of audio, ringtones and ringback tones to its current
collection of music content, which also includes the entire music
video and audio catalog of Sony/BMG Entertainment. This agreement
underscores Global Music International's commitment to offer the
Chinese mobile community the broadest variety of easy- to-access,
rich mobile music content - from all music genres. "We have been
impressed with Global Music International's established
relationships with major telecommunications players in China, and
are extremely pleased to be entering into a licensing agreement
with them to complement our strategic partnerships with China
Mobile and China Unicom, and offer our unique music content for
wireless distribution in a marketplace that is increasingly being
driven by mobile," said Ken Cheung, Vice President, New Media and
Business Development, Warner Music Asia Pacific. "We see this
agreement as an important part of our overall strategy to extend
our strategic relationships in China, encourage product innovation,
find new ways for our artists to connect with their fans, and
develop new revenue streams." "As one of the leading, worldwide
music companies, Warner Music clearly has the breadth of both
Chinese as well as international artists to enhance our current
portfolio of music video and audio choices," said Chris Mauritz,
executive vice president, Global Music International. "This
agreement allows us to offer a wider variety of major label and
independent artists content from around the globe, which makes
Global Music International a compelling partner for Chinese mobile
carriers." About Warner Music International Warner Music
International (WMI) is Warner Music Group's global (ex-U.S.)
recorded music division that markets and distributes WMG's
world-class roster of U.S. and international recording artists
through a network of affiliates and licensees in more than 50
countries. With a commitment to developing local talent as well as
marketing international superstars, WMI leverages its expertise in
each region around the world to attract and cultivate a diverse
international artist roster. WMG is a pioneer in delivering music
content in new and exciting ways, with a track record of 'firsts'
in the digital space. About Global Music International: Global
Music International (OTC:GMUS) (BULLETIN BOARD: GMUS) is a leading
content aggregator delivering music videos and music tones to the
telecom industry including mobile handsets and the Internet.
Offering mobile ringtones, ringback tones and music videos from
major labels and independent and recognized artists from around the
world, Global Music International is known for its extensive
library of unique, diverse and innovative content and music video
programming. Establishing a new model for digital music
consumption, Global Music International offers IMNMobile, a service
that delivers digital music videos to wireless handsets; further
enhancing the mobile experience. The Company has garnered strong
mindshare in China, broadcasting its wireless music services and
music video content on the China Unicom (NYSE:CHU) cellular
network. Global Music International also offers IMNTV(TM), its
service for broadcasting non-stop independent music videos on the
Web. For more information on Global Music International, please
visit: http://www.globalmusicint.com/. Safe Harbor Statement This
press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), and as such, may involve risks and
uncertainties. Forward-looking statements, which are based on
certain assumptions and describe future plans, strategies, and
expectations, are generally identifiable by the use of words such
as "believe", "expect", "intend", "anticipate", "estimate",
"project", or similar expressions. These forward-looking statements
relate to, among other things, expectations of the business
environment in which the Company operates, projections of future
performance, potential future performance, perceived opportunities
in the market, and statements regarding the Company's mission and
vision. The Company's actual results, performance, and achievements
may differ materially from the results, performance, and
achievements expressed or implied in such forward-looking
statements. We do not undertake to update any of the information
set forth in this press release. DATASOURCE: Global Music
International CONTACT: James Fallacaro, +1-941-525-4248, Web site:
http://www.globalmusicint.com/
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