CHU China Unicom Ltd

Global Music International's Approved Music Video and Audio Content Provides Chinese Mobile Users Fresh New Localized, Personalized Music Content BETHEL, Conn., and BEIJING, Feb. 21 /PRNewswire-FirstCall/ -- Global Music International (OTC:GMUS) (BULLETIN BOARD: GMUS) , a leading content aggregator delivering music videos and music tones to the telecom industry, announced today that China Unicom NewSpace Co, Ltd., a wholly owned subsidiary of China Unicom, will officially begin broadcasting its collection of music videos from both Chinese and Western musicians on the cellular network of China Unicom, the third largest mobile carrier in the world. This relationship establishes a new digital music consumption model, enabling China Unicom NewSpace to be one of first to deliver music video content to the mobile platform. The relationship provides a win-win situation for both China Unicom NewSpace and Global Music International. China Unicom NewSpace will gain access to innovative, international content that will allow its parent, China Unicom, to maintain and grow market share through customer acquisition. For Global Music International, the benefit is the potential new reach into China Unicom's 36 million CDMA 1x subscribers for music video content and all of its 141 million subscribers for ring tone services. Global Music International first engaged with China Unicom through China Unicom NewSpace, which is the subsidiary responsible for the carrier's wireless music services, among other rich mobile media content. The two organizations were tasked with jointly designing a framework for enhancing China Unicom's wireless music market, and co-developing a new digital music consumption model that would expand China Unicom's wireless music service offerings. "The partnership between Unicom NewSpace and Global Music International is mutually beneficial," said Dun Huang, vice general manager of China Unicom NewSpace. "It will bring an unprecedented level of new music services for Chinese mobile consumers. Together we will benefit consumers by bringing the latest Chinese language and western music and deliver it using mobile handsets as a new medium at the first opportunity. This also reflects the fact that China Unicom is migrating to become a comprehensive information service provider from a traditional telecom carrier. This partnership will not only provide Chinese music lovers with a brand new experience, but also creates new channels of distribution for Global Music International, which allows localized and personalized service for Chinese consumers." Delivery for Global Music International's music video content will be offered on unique mobile channels, and the Company's ring tones and ringback tones will be made available through China Unicom directly. "It is with great pleasure that Global Music International can offer China Unicom and Unicom NewSpace customers a truly diversified mobile music experience - through our rich blend of localized and personalized music video content," said Chris Mauritz, executive vice president, Global Music International. "Our strong relationship with China Unicom and China Unicom NewSpace remains critical to our global success, and we look forward to broadening our relationship and fueling further interest and demand for creative, compelling mobile music content." About China Unicom: China United Telecommunications Corporation (China Unicom) is an integrated telecommunications service provider, offering a wide range of services, which include cellular, domestic and international long distance, data, Internet and paging services. The company was listed in June 2000 in Hong Kong (HKSE: 0762) and New York (NYSE:CHU). By insisting on a market-oriented and efficiency-focused approach, standardizing the planning of its network construction, rationalizing the use of its network resources and focusing on the utilization of social dynamics, the Company continues to maintain a sound and rapid development and provides comprehensive and accessible telecommunications services with unique features to the Chinese market. About China Unicom NewSpace: China Unicom NewSpace Co., Ltd. (Unicom NewSpace) is a wholly owned subsidiary of China United Telecommunications Corporation (China Unicom), which engaged in CDMA based smart device services and other valued added services, established in 1995. Taking advantage of the integrated telecom network of China Unicom, NewSpace develops different types of CDMA value added services. NewSpace is responsible for the sub-brand "U-web" of smart device services in China Unicom, including business development, application and content services. As a sub-brand under "U-Max", "U-web" provides Mobile Office, Mobile Uni-video, Mobile Internet, Mobile Movie and Mobile Entertainment. Besides the traditional functions of mobile phones, users of "U-web" enjoy real time TV online, VOD, video conferencing, Internet surfing, email, application downloads, document editing, and inner-enterprise management. "U-web" meets all the demands of office, business, information, entertainment and relaxation at any time any place. For more details of Unicom NewSpace and "U-web," please visit http://www.u-web.cn/, http://www.uninewspace.com/. About Global Music International: Global Music International (OTC:GMUS) (BULLETIN BOARD: GMUS) is a leading content aggregator delivering music videos and music tones to the telecom industry including mobile handsets and the Internet. Offering mobile ringtones, ringback tones and music videos from major labels and independent and recognized artists from around the world, Global Music International is known for its extensive library of unique, diverse and innovative content and music video programming. Establishing a new model for digital music consumption, Global Music International offers IMNMobile, a service that delivers digital music videos to wireless handsets, enhancing the mobile experience. The Company has garnered strong mindshare in China, broadcasting its wireless music services and music video content on the China Unicom (NYSE:CHU) cellular network. In the U.S., the Company broadcasts its content wirelessly on the Sprint Nextel (S) mobile network, via Real Network's (RNWK) Rhapsody Radio(TM) service. Global Music International also offers IMNTV(TM), its service for broadcasting non-stop independent music videos on the Web. For more information on Global Music International, please visit: http://www.globalmusicint.com/ This release includes projections of future results and "forward-looking statements" as that term is defined in Sections 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release. For more information, please contact: Chris Foster Ruder Finn for Global Music International, Inc Phone: +1 212 715 1691 Email: DATASOURCE: Global Music International CONTACT: Chris Foster, Ruder Finn for Global Music International, Inc, +1-212-715-1691, Web site: http://www.globalmusicint.com/

Copyright