THOROFARE, N.J., Feb. 12, 2021 /PRNewswire/ -- In a blink of an
eye, we have seen a great digital shift in the retail industry.
From changes in people's buying habits to the transformation in the
way retailers engage with and support their customers. The pace of
change in 2020 has seen retailers rapidly scale their digital
operations, expand delivery capabilities, enter new markets and in
some cases introduce new e-commerce opportunities entirely. These
changes, coupled with new consumer behaviors, will leave a lasting
change on the industry.
The combination of brick-and-mortar with digital shopping –
omnichannel – was already accelerating but the pandemic has
dramatically accelerated the growth of e-commerce sales. According
to McKinsey, online sales had increased by 14% CAGR over the past
four years. In the midst of the crisis, online purchasing grew 25%
in a two-week period in March1.
With online expected to be the fastest-growing channel in 2021,
retailers are under greater pressure to scale up their omnichannel
offering. As a result, stores are fast becoming mini-fulfillment
centers as retailers seek to ensure order fulfillment.
Additionally, the events of 2020 have brought "buy online and pick
up in-store" (BOPIS) to the fore front with retailers finding new
ways to keep their customers safe and their loyalty strong by
allowing customers to collect orders from the curbside.
DOWNLOAD NOW:
https://checkpointsystems.com/us/reports/what-has-changed-in-omnichannel-retail-in-2020-everything/
Checkpoint Systems has been delivering retail solutions for
over 50 years. We understand the complexities of the retail market
and have implemented our RFID solutions in distribution centers and
stores around the globe. Our expertise and solutions make the
complex simple. We have enabled many retailers to achieve
high inventory accuracy and to accomplish fast and efficient
omnichannel fulfilment. Having the right partner for all aspects of
your RFID deployment ensures success and Checkpoint is the only
company in the industry that handles everything from the factory to
the store. Reach out to our team here or via contact@checkpt.com if
you would like to learn more.
1
https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative#
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SOURCE Checkpoint Systems, Inc.