CARLSBAD, Calif., Jan. 6, 2022 /PRNewswire/ -- This week Callaway
Golf (NYSE: ELY), an unrivaled tech-enabled golf company delivering
leading golf equipment, apparel, and entertainment, officially
announced their new Chrome Soft, Chrome Soft X, and Chrome Soft X
LS Golf Balls. Each of these new products will be available at
retailers nationwide starting on January
28.
Chrome Soft is better for everyone, from amateurs to major
winners. Now each of these new golf ball offerings incorporates the
company's proprietary new Precision Technology to deliver their
tightest dispersion, consistently fast ball speeds and total
performance. They've leveraged over $50
million of additional investment to enhance every component,
process, and measure for the highest quality golf balls. With
Precision Technology, they've created design techniques and
manufacturing specifications up to 1/1000th of an
inch.
The Chrome Soft Golf Ball is designed for a wide range of
golfers who want outstanding feel, excellent distance, and
incredible forgiveness. Key performance characteristics include
signature Chrome Soft feel, more distance off the tee, low spinning
iron shots, and a high level of greenside control.
Chrome Soft X LS 22 is designed for max distance in a fine-tuned
lower spin profile. It's especially suited for players who want to
hit their longest drives off the tee, with a tremendous combination
of distance and a straight ball flight. Key performance
characteristics include very fast ball speed off the tee,
penetrating long iron shots, straight ball flight, and excellent
greenside control.
Chrome Soft X is Callaway's #1 ball on Tours worldwide. It's a
great option for the better, faster-swinging players who want
excellent spin consistency and Tour level short game control. Key
performance characteristics include high ball speeds off the tee,
workable iron shots, and Tour level greenside control.
Each of these golf balls are available at a retail price of
$49.99 per dozen. Options are also
available in the company's major-winning Triple Track Technology
for enhanced alignment, and in hi-res Truvis designs.
About Callaway Golf Company
Callaway Golf
Company (NYSE: ELY) is an unrivaled tech-enabled golf company
delivering leading golf equipment, apparel and entertainment, with
a portfolio of global brands including Callaway Golf, Topgolf,
Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an
unwavering commitment to innovation, Callaway manufactures and
sells premium golf clubs, golf balls, golf and lifestyle bags, golf
and lifestyle apparel and other accessories, and provides
world-class golf entertainment experiences through Topgolf, its
wholly-owned subsidiary. For more information please visit
www.callawaygolf.com, www.topgolf.com,
www.odysseygolf.com, www.OGIO.com,
www.travismathew.com, and
www.jack-wolfskin.com.
MEDIA CONTACTS:
Jeff
Newton
Callaway Golf Company
Jeff.Newton@callawaygolf.com
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SOURCE Callaway Golf