CARLSBAD, Calif., Jan. 4, 2019 /PRNewswire/ -- Today Callaway
Golf Company (NYSE: ELY), an industry leader in golf equipment and
innovative performance technologies, announced the Epic Flash
Drivers and Epic Flash Fairway Woods, featuring the Company's
revolutionary new Flash Face Technology. The new premium
performance clubs will be available at golf retailers nationwide on
February 1, 2019.
Flash Face's sophisticated architecture was created by
Artificial Intelligence and "Machine Learning," a field of computer
science that uses statistical techniques to give computer systems
the ability to "learn" with data without being explicitly
programmed. A new driver face design typically takes eight to
ten iterations. Through Machine Learning our computers cycled
through 15,000 face architecture iterations, learning from each
one, before arriving at Flash Face.
Perhaps more importantly, this design might have never been
arrived at without AI; the design defies convention. The Flash
Face's unique, internal mapping consists of dozens of subtle
ripples flowing from heel to toe. These ripples work together
cohesively to elevate COR in the face's center region. That
accomplishment results in a significant ball speed boost for a
noticeable distance increase when you make solid contact, helping
make your longest drives go even longer.
The Epic Flash driver also incorporates our revolutionary
Jailbreak technology that promotes fast, face-wide speed. The two
internal, hourglass-shaped Jailbreak bars connect the crown to the
sole, stabilizing and stiffening those two parts at impact,
allowing the face to take on greater impact load to generate faster
ball speed. Together, Flash Face and Jailbreak make the Epic Flash
one of the most innovative and technologically advanced drivers in
Callaway history.
Key Talking Points
New Flash Face Technology for Faster Ball Speed
Callaway engineers used Artificial Intelligence and Machine
Learning to create a radically different face design to promote
faster ball speed in the center region of the face.
Jailbreak Technology for Faster Ball Speed
Internal
Jailbreak bars stiffen and stabilize the crown and sole, placing
more impact load on the face to promote faster ball speed.
New T2C Triaxial Carbon Crown Material for Higher
MOI
A new lighter triaxial carbon fabric called T2C has a
tighter weave; the weight it saves is redistributed within the head
to raise MOI for exceptional forgiveness on off-center hits.
Adjustable Perimeter Weighting for Ball Flight
Control
Sliding 16-gram weight gives golfers the power to
easily promote draws, fades or a straighter flight.
2 Driver Models: Standard/Sub Zero
Pricing: $529.99
Epic Flash Fairway Woods
The new Epic Flash fairway
wood features our new Flash Face Technology to help golfers of
every level and swing speed get more ball speed and distance.
Within the clubhead, Callaway's innovative Jailbreak Technology is
the engine that promotes increased ball speed. Epic Flash fairway
woods also have a new, lighter OptiFit Hosel to make it simple for
players to dial in easy launch and optimal flight.
New Flash Face Technology for Unprecedented Ball
Speed
Callaway engineers applied learnings from Artificial
Intelligence to create a new fairway wood face design that promotes
increased ball speed for longer distance.
Forged Carpenter Steel Face Cup for Fast Speed
Forged
455 Carpenter steel construction combines with Face Cup technology
to deliver fast ball speed across the face for distance on center-
and off-center hits.
Jailbreak Technology for Fast Ball Speed
Our
innovative Jailbreak Technology incorporates two internal bars that
stiffen the body, placing more impact load on the face for fast
ball speed.
New OptiFit Hosel for Easy Launch and Optimal
Flight
Callaway designed an entirely new hosel system that's
shorter and lighter; the saved weight is used to reposition the CG
for easy launch and high, long-carrying flight.
2 Fairway Wood Models: Standard/Sub Zero
Pricing: $299.99
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE: ELY) creates products designed to make
every golfer a better golfer. Callaway Golf Company
manufactures and sells golf clubs and golf balls, and sells bags,
accessories and apparel in the golf and lifestyle categories, under
the Callaway Golf®, Odyssey®, OGIO® and TravisMathew® brands
worldwide. For more information please visit
www.callawaygolf.com, www.odysseygolf.com, www.ogio.com,
and www.travismathew.com.
CONTACTS:
Scott Goryl
Callaway Golf Company
Scott.Goryl@callawaygolf.com
Jeff
Newton
Callaway Golf
Company
Jeff.Newton@CallawayGolf.com
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SOURCE Callaway Golf Company