Leading European Mobile Phone Retailer Standardises on Business Service Management by BMC Software

Phones 4U, one of Europe�s leading independent mobile phone retailers, has standardized on BMC Software�s (NYSE: BMC) Business Service Management (BSM) platform as part of a move to unify its data center operations.

Phones 4U is the UK's fastest growing independent mobile phone retailer. In a competitive pitch scenario, the company chose Service Automation, Service Assurance and Service Support solutions from BMC.

�By unifying and automating their IT, BMC Software�s customers see quick cash ROI and substantial performance improvements,� said Luca Lazzaron, BMC�s vice president and general manager for Europe, Middle East and Africa. �These improvements ultimately benefit their customers in the form of lower prices and better service, both of which are especially important in today�s highly competitive market.�

Business runs on IT. IT runs on BMC Software.

Business thrives when IT runs smarter, faster, and stronger. That�s why the most demanding IT organizations in the world rely on BMC Software across both distributed and mainframe environments. Recognized as the leader in Business Service Management, BMC offers a comprehensive approach and unified platform that helps IT organizations cut cost, reduce risk, and drive business profit. For the four fiscal quarters ended December 31, 2008, BMC revenue was approximately $1.86 billion. Visit www.bmc.com for more information.

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