CHICAGO, Jan. 27, 2012 /PRNewswire/ -- Cars.com, the
premier online resource for buying and selling new and used
vehicles, announced today that it will be giving the massive
audience of Super Bowl XLVI the power to make a big difference in
the lives of kids and young adults through its "Cars Cares"
campaign. During the game, when the Cars.com commercial airs,
viewers who use the popular Shazam
App to tag the ad will earn $1.00 for one of seven charities in contention
for a maximum $100,000 donation from
the site.
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please click:
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"As we head back to the big game for the fifth year, we wanted
to do more as an organization to contribute to our community and
drive our mission of confidence," said Mitch Golub, president of Cars.com. "We
are launching Cars Cares as a way to give back, and fuel
initiatives that matter to our brand, employees, site users and
advertising partners – including dealers and automotive
manufacturers."
The maximum $100,000 donation will
be given to the charity which receives the most votes on the
Cars.com Facebook page between January 26
and February 13. Eligible organizations were selected for
the work they do to drive confidence in kids. "Each organization
has a unique focus on educating youth and providing programs and
services that drive self-esteem, positive decision making and
healthy behaviors," said Golub. "It was important to us to identify
organizations whose culture and values match our own and to give
our community a voice in deciding which organization should be the
recipient of our first Cars Cares donation."
Votes can be cast daily through February
13, and the winning organization will be announced on
Monday, February 20, 2012. The
charities are:
- Adopt-A-Classroom helps underfunded teachers by providing them
with community partners and funding to purchase the tools,
materials and supplies they need to help students learn as
effectively as possible in today's classrooms.
- Alliance for a Healthier Generation works to address one of our
leading public health threats – childhood obesity. Through its
nationwide efforts the Alliance works to positively affect places
that make a difference to a child's health: homes, schools,
doctor's offices and communities.
- Cameras For Kids Foundation brings the gift of photography to
underprivileged teenagers living in foster facilities across
the United States. By use of
digital cameras, these teenagers build up confidence, self-esteem,
artistic talent and gain a skill set by learning about the
fundamentals of photography through workshops, photo shoots and
Fine Art Photography Exhibits.
- Reading Is Fundamental (RIF) inspires children to be lifelong
readers by delivering free books and literacy resources to
underserved children from birth to age 8. Through the dedication of
more than 400,000 volunteers nationwide, RIF motivates children to
follow their dreams and achieve their full potential.
- SADD (Students Against Destructive Decisions)
empowers teens to stand up for positive, healthy
choices. SADD students work to keep their peers safe and help
them avoid making destructive decisions around underage drinking,
drug use, risky and impaired driving, and teen violence and
suicide.
- Scholarship America believes that every student deserves an
opportunity to go to college regardless of their financial status,
and since 1958 has awarded more than $2.7
billion to 1.8 million students across the country.
- VH1 Save the Music is a nonprofit organization dedicated to
restoring instrumental music education programs in America's public
schools, and raising awareness about the importance of music as
part of each child's complete education. Since 1997, VH1 Save The
Music has provided $48 million worth
of new musical instruments, donated to more than 1,800 public
schools in more than 100 cities around the country, impacting the
lives of more than 1.8 million public school students.
ABOUT CARS.COM
Cars.com is an award-winning online destination for car shoppers
that offers information from consumers and experts to help buyers
formulate opinions on what to buy, where to buy and how much to pay
for a car. Cars.com offers thousands of new and used vehicle
listings, consumer reviews, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and many other tools.
Cars.com put millions of car buyers in control of their shopping
process with the information they need to make confident buying
decisions. Launched in June
1998, Cars.com is a division of Classified Ventures, LLC,
which is owned by leading media companies, including Belo (NYSE:
BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE:
MNI), Tribune Company and The Washington Post Company (NYSE:
WPO).
SOURCE Cars.com