PORTLAND, Ore., Jan. 25, 2012 /PRNewswire/ -- Rentrak
Corporation (NASDAQ: RENT), the leader in multi-screen media
measurement serving the advertising, television and entertainment
industries, today announced Belo Corp. (NYSE: BLC) renewed its
StationView Essentials contract for Dallas-Fort Worth
ABC-affiliate, WFAA, and has expanded the agreement to include the
Dallas-based media company's top
markets: Houston (KHOU-CBS);
Phoenix (KTVK-IND & KASW-CW)
and Seattle (KING-NBC & KONG-IND).
"Belo believes that the future of local television measurement
very well may be a set-top-box based system. To that end, Belo is
investing in Rentrak, the first fully operational STB based system,
in order to evaluate, explore and investigate the values and
potential of STB ratings," said Peter
Diaz, President Media Operations, Belo Corp.
"TV insights from Rentrak's census-based currency linked to
consumer information generates larger financial returns for
broadcasters, networks, advertising agencies and advertisers. We
are proud that Rentrak's TV information has provided Belo with a
competitive edge and reason to expand our relationship into their
top markets," said Cathy Hetzel,
Corporate President & President, AMI
Division at Rentrak.
As the census-based television ratings currency, Rentrak
provides daily measurement of all TV networks nationally and at a
granular level in all 210 TV markets nationwide and is the only
fully-integrated system of detailed satellite, telco and cable TV
viewing data commercially available that incorporates information
from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and
research company, serving the most recognizable companies in the
entertainment industry. With a reach across numerous platforms
including box office, multi-screen television and home video,
Rentrak has developed more efficient metrics to be used as database
currencies for the evaluation and selling of media. Rentrak is
headquartered in Portland, Oregon,
with additional U.S. and international offices. For more
information on Rentrak, please visit www.rentrak.com.
RENTM
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com /
abialek@rogersandcowan.com
(Logo:
http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)
SOURCE Rentrak Corporation