CHICAGO, Feb. 10, 2011 /PRNewswire/ -- Cars.com, a leading
online resource for buying and selling a car, scored big in a
notable way with two 30-second commercials in Super Bowl XLV. The
site's mobile offerings were featured for barely three seconds on
screen, and saw their popularity and usage skyrocket during and
following Sunday's game.
"It's not news to say that our traffic and awareness went up
following the debut of our commercials in Sunday's game," said
Carolyn Crafts, Chief Marketing
Officer, Cars.com. "What really pleased us is how exceptionally
well our mobile app and mobile site traffic went up. Downloads of
our app were up 140 percent following the game, and usage of our
mobile site is also up significantly this week. So while the
analysts continue to debate whether ad time during Sunday's
showdown was worth the investment, we can unequivocally say that
even the briefest glimpse during the game can lead to tremendous
results."
The Cars.com site launched in 1998, the mobile optimized site
launched in 2007 and iPhone app in 2010. The mobile site allows
users to read expert reviews, search inventory, look through photos
and calculate Smart Target Price to find out how much to spend on a
vehicle.
"Mobile new car searches for the automakers who advertised on
Sunday were also significantly higher," said Crafts. "All
manufacturers who advertised saw a lift in mobile searches of new
models of at least 30 percent over the same period a week ago. Some
of the big winners were BMW, Hyundai and Mini, who all saw interest
in their 2011 models rise by more than 50 percent."
To view the Cars.com 2011 commercials, click here, or visit
www.Cars.com/superbowl.
About Cars.com
Cars.com is an online destination for car shoppers that offers
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. With price listings, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and a large selection
of new- and used-car inventory, Cars.com puts millions of car
buyers in control of their shopping process with the information
they need to make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com