CHICAGO, Nov. 3, 2010 /PRNewswire/ -- Cars.com announced
today a webinar to examine the strategies successful general
managers implement to build an Internet culture, take online sales
to the next level and boost profitability. The free workshop,
"Internet Management: Successful GMs Share Their Secrets," begins
at noon EST on Nov. 12.
Joining the expert panel discussion are: Andrew DiFeo, general manager of Hyundai of
St. Augustine (Florida), and Patrick
Stark, general manager of Yark Automotive near Toledo, Ohio. Jack
Simmons, Cars.com dealer training manager, will
moderate.
"With online initiatives increasingly driving the bottom line,
dealerships across the country are making the transition from
siloed Internet departments to integrated Internet stores," said
Simmons. "Forward-looking dealers/operators and general managers
lead the charge, taking greater day-to-day oversight of their
online operations. They ensure that processes are consistently
implemented and that customers receive quality care – whether in
sales, F&I or accessories, parts and service."
In this webinar, attendees will get advice on how to:
- Build a high-performance Internet sales operation.
- Develop an Internet culture.
- Formulate a strategy to implement proven Internet business
processes throughout the dealership.
- Allocate resources to boost performance and ensure consistent
results.
- Identify key success metrics to track and calculate ROI.
- Develop the structure that supports business goals and recruit
qualified staff.
- Integrate new sales and marketing channels.
Dealers interested in attending or learning more about this
month's DealerADvantage Live webinar may visit Cars.com's
DealerCenter at http://dealers.cars.com/live, where they can
register to attend the event and view archived recordings of past
events. Thousands of franchise and independent dealers have
attended DealerADvantage Live since Cars.com launched the webinar
series in September 2006.
Dealers do not have to be Cars.com customers to attend the
webinar, but they must download free WebEx software
(http://www.webex.com) to participate. In addition to
DealerADvantage Live, Cars.com offers a comprehensive dealer
training program that includes in-market and web-based training
workshops. Information on upcoming events can be found at
http://dealers.cars.com.
About Cars.com
Cars.com is the leading destination for online car shoppers,
offering credible, easy-to-understand information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. With comprehensive pricing
information, side-by-side comparison tools, photo galleries,
videos, unbiased editorial content and a large selection of new-
and used-car inventory, Cars.com puts millions of car buyers in
control of their shopping process with the information they need to
make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures LLC, which is owned by
leading media companies, including Belo (NYSE: BLC), Gannett Co.,
Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company and The Washington Post Company (NYSE: WPO).
SOURCE Cars.com