CHICAGO, July 6 /PRNewswire/ -- Cars.com announced today a
webinar to discuss how video can fuel the online sales process. The
free workshop, "Small Screen, Big Sales," begins at noon EDT on July
9.
Joining the expert panel discussion are: Kirk Davis, executive vice president and founder
of Liquidus; Rob Fontano, digital
sales and marketing director for Marazzi Motors; and Eric Miltsch, Internet director of Auction
Direct USA. Kathy Kimmel, Cars.com
director of training, will moderate the panel.
"Video helps bring vehicles to life and lets buyers take a
virtual test drive," Kimmel said. "As shoppers form an emotional
attachment to a listing, they're more likely to make contact and
take the next step toward a purchase."
In this webinar, attendees will get advice on:
- What car buyers want to see in online video.
- How to produce a walk-around demonstration or personal
introduction video.
- Where to share videos to increase exposure and generate traffic
for the store.
"For dealers working to set themselves apart from competitors,
video is proving to be a powerful tool," said Kimmel. "Successful
Internet managers report deeper engagement with their both their
websites and third-party listings, as well as higher quality leads
from shoppers. In fact, we found through a recent study that video
increased dealer contacts by 13 percent."
Dealers interested in attending or learning more about this
month's DealerADvantage Live webinar may visit Cars.com's
DealerCenter at http://dealers.cars.com/live, where they can
register to attend the event and view archived recordings of past
events. Thousands of franchise and independent dealers have
attended DealerADvantage Live since Cars.com launched the webinar
series in September 2006.
Dealers do not have to be Cars.com customers to attend the
webinar, but they must download free WebEx software
(http://www.webex.com) to participate. In addition to
DealerADvantage Live, Cars.com offers a comprehensive dealer
training program that includes in-market and web-based training
workshops. Information on upcoming events can be found at
http://dealers.cars.com.
About Cars.com
Cars.com is the leading destination for online car shoppers,
offering credible, easy-to-understand information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. With comprehensive
pricing information, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and a large selection
of new- and used-car inventory, Cars.com puts millions of car
buyers in control of their shopping process with the information
they need to make confident buying decisions.
Launched in June 1998, Cars.com is
a division of Classified Ventures, LLC, which is owned by leading
media companies, including Belo (NYSE: BLC), Gannett Co., Inc.
(NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and
The Washington Post Company (NYSE: WPO).
SOURCE Cars.com