Cars.com to Show 'With Knowledge Comes Confidence' During Super Bowl XLIV
February 01 2010 - 9:00AM
PR Newswire (US)
CHICAGO, Feb. 1 /PRNewswire/ -- Cars.com, the leading online
destination for car shoppers, will debut the latest ad in its
award-winning 'Confidence' campaign during Super Bowl XLIV on
February 7, 2010. The all-new 60-second spot, "With Knowledge Comes
Confidence," illustrates how Cars.com delivers the knowledge car
shoppers need to confidently purchase a car. To view the multimedia
assets associated with this release, please click:
http://multivu.prnewswire.com/mnr/cars.com/41794/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100201/MM46470 ) Keeping with
its 2009 Super Bowl ad which featured the epic life story of David
Abernathy, the new ad will tell the life story of character Timothy
Richman, who approaches every situation confidently. Beginning with
a scene in which Timothy as a toddler puts out a grease fire from
his highchair, the narrative spot takes viewers through various
events in his life that show how Timothy's knowledge gives him that
confidence. From helping a damsel on the beach suffering from a
jellyfish sting, to delivering a breached Bengal cub while on
safari, Timothy's knowledge often saves the day. When it comes time
to buy a car, Timothy turns to Cars.com to get the knowledge he
needs to build his confidence, so he can get the perfect car at the
perfect price. The ad closes with Cars.com's tagline, "Confidence
Comes Standard." "Cars.com's 2009 Super Bowl commercial was
extremely effective at communicating our brand's key messages to
consumers. In addition to being very likeable and well-received by
consumers, it was also the most successful commercial we've ever
produced in achieving key brand-building metrics," said Cars.com
vice president of marketing Carolyn Crafts. "Given its success, we
wanted to continue the campaign for 2010, but with a fresh approach
to give consumers something new for this year's Big Game. Timothy
Richman is a powerful character that brings to life the power of
knowledge and benefit of using our site, which delivers all of the
information, tools and advice shoppers need to decide what to buy,
where to buy and how much to pay for a car." This is the third
consecutive year that Cars.com will advertise in the Big Game,
using its appearance to kickoff its 2010 marketing campaign. The
new commercial will run all month long on popular ESPN programming,
including "Pardon the Interruption" and "NFL Live", as well as NBA
and NCAA basketball games. An integrated online campaign featuring
exclusive web videos will also go live following the game with home
page takeovers of ESPN.com, CNN.com, CBSSports.com, YouTube and
Yahoo! Cars.com will also boost its Super Bowl presence with pre
and post game SEM campaign and mobile advertising. Additional
exposure will come from Cars.com's extensive network of local
broadcast and news partners who will support the campaign locally
in print and online. The commercial is produced by DDB Chicago and
directed by Craig Gillespie, who also directed Cars.com's acclaimed
David Abernathy spot. The complete ad and exclusive web videos can
be seen in advance of the game at http://www.cars.com/superbowl.
"The Super Bowl has been a proven brand-builder for Cars.com,"
added Crafts. "Our presence in each of the past two years has paid
off, exposing our brand to record audiences and building awareness
of the site and service we offer to car shoppers. It is a smart
investment that supports our strategy, and works to grow our
business and that of our customers." About Cars.com Cars.com is the
leading destination for online car shoppers, offering credible,
easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With comprehensive pricing information,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car
inventory, Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO).
http://www.newscom.com/cgi-bin/prnh/20100201/MM46470
http://multivu.prnewswire.com/mnr/cars.com/41794DATASOURCE:
Cars.com CONTACT: Jackie Brennan, Associate Public Relations
Manager, +1-312-601-6229 (direct), +1-219-577-6106 (mobile), ; or
Steve Nolan, Public Relations Manager, +1-312-601-5163 (direct),
+1-630-310-2468 (mobile), Web Site: http://www.cars.com/
Copyright
Belo (NYSE:BLC)
Historical Stock Chart
From May 2024 to Jun 2024
Belo (NYSE:BLC)
Historical Stock Chart
From Jun 2023 to Jun 2024