BLC Belo Corp.

DALLAS, Nov. 18 /PRNewswire/ -- Blastoff Network, in partnership with The Dallas Morning News and WFAA, announced today the launch of DFWblastoff.com, a new online portal that offers a single-site experience for local consumers. Using the already popular portal engine of BlastoffNetwork.com, the partnership developed DFWblastoff.com, a local customizable internet portal featuring lifestyle content, access to local news and information from The Dallas Morning News and WFAA, the Belo Corp. owned, ABC television affiliate in D-FW, and an online shopping mall featuring more than 400 well-known retailers. It also includes a cash-back program that pays members when their friends and family shop online through the site. Other features include videos and music, free retro games, sports and entertainment news. The added "social media" features allow users to create a network by inviting friends to sign up on DFWblastoff.com. When the users and their friends shop at any of DFWblastoff.com's more than 400 online retail partner sites, they receive "cash back" on each purchase. In turn, each of those new members can encourage others to signup and will receive cash back on their purchases as well. "Our technology encourages these kinds of partnerships for multiple levels of success. It is even further enhanced by the "local" aspect," said Adam Smith, co-founder of Blastoff Network. "DFWblastoff.com not only creates a great home page portal experience for local consumers, but also puts money in their pockets." "We are pleased to partner with The Blastoff Network, which gives us a unique way to engage with our local consumers," said John McKeon, president and general manager of The Dallas Morning News. "DFWblastoff.com gives readers a one-stop portal to shop local retailers and access our news and information portfolio." "The Internet and WFAA.com is a significant part of the television station's overall news, information, advertising and retail strategy," said Mike Devlin, WFAA president and general manager. "We believe this portal will provide additional opportunity for consumers to access WFAA-created content, and we are pleased to be connected to DFWblastoff.com." About Blastoff Network Blastoff Network is a Texas-based company, founded in 2007 to provide Members with a way to save money shopping online and make money leveraging their professional and social networks. Members receive a customizable homepage and enjoy cash-back shopping from over 400 leading retailers like Travelocity, Gap and many others. Members also earn rewards as they invite friends and their network grows. Featured products, such as Blastoff Wireless, as well as home and legal services, contribute to the excitement and positive atmosphere offered by the company, its employees, and the personalized service they offer. For more information, visit http://www.blastoffnetwork.com/. About The Dallas Morning News Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper. Its portfolio of print and online products reach an average daily audience of more than 1.1 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2005, The News received the Scripps Howard Foundation National Journalism Award for its editorial series calling for mandatory record votes in the Texas legislature, and its Web site, dallasnews.com, also was honored for Web reporting. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia; the standard-setting free entertainment tabloid, Quick; and the nation's first editorial blog. In 2008, the paper launched the free, home-delivered quick-read, Briefing. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation. About A. H. Belo Corporation A. H. Belo Corporation (NYSE:AHC) headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at http://www.ahbelo.com/ or by contacting Alison K. Engel, senior vice president/Chief Financial Officer, at 214-977-2248. About Belo Corp. Belo Corp. (NYSE:BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at http://www.belo.com/ or by contacting Dave Muscari, vice president/product development, at 214.977.6490. DATASOURCE: Blastoff Network CONTACT: Aaron Mathews of Blastoff Network, +1-214-546-1778, ; or Alison K. Engel, senior vice president/Chief Financial Officer of A. H. Belo Corporation, +1-214-977-2248; or Dave Muscari, vice president/product development of Belo Corp., +1-214-977-6490 Web Site: http://www.blastoffnetwork.com/ http://www.dallasnews.com/ http://www.ahbelo.com/ http://www.dfwblastoff.com/ http://www.belo.com/

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