Cars.com Expands Certified Pre-Owned Vehicle Program With Nissan Partnership
June 23 2009 - 11:13AM
PR Newswire (US)
CHICAGO, June 23 /PRNewswire/ -- Cars.com announced today a
partnership with Nissan North America Inc. to advertise the
manufacturer's certified pre-owned vehicles. All Nissan
factory-certified cars available at Nissan dealers nationwide are
now accessible on the automotive shopping site. "Working with
Cars.com raises the visibility of our dealers' inventory and
connects them with serious, ready-to-buy shoppers," said Neal
Zirkle, Nissan senior manager of CPO and pre-owned vehicles.
"Promoting these listings online also allows us to demonstrate the
quality of our vehicles and the benefits of our certified program."
"Innovative automakers such as Nissan understand the value of
collaborating with their dealers to reach in-market customers,"
said Dennis Galbraith, Cars.com vice president of advertising
products and dealer training. "Through this initiative, Nissan can
leverage the objective reviews and comprehensive shopping tools
Cars.com offers to help buyers make informed purchase decisions."
With the addition of Nissan, Cars.com's certified pre-owned
partnership network includes 25 brands. The program's growth
coincides with increasing consumer awareness of factory-certified
vehicles and interest in them. A recent Cars.com survey of site
visitors found that consideration of CPO vehicles has grown more
than 50 percent from 2008. Among in-market CPO shoppers, 40 percent
attributed their interest to economic conditions. "Amid the current
uncertainty, consumers want to make the most responsible choice,"
Galbraith said. "Buying certified allows them to get the lower
price and warranty protection they need without compromising on the
vehicle and the features they want." By partnering with Cars.com,
automakers receive additional prominence for their certified
inventory. Nissan's CPO vehicles will be distinguished by a
manufacturer-certified logo to help in-market shoppers identify
them on search results pages. Consumers researching these cars on
Cars.com can learn about purchasing a certified vehicle, access
more details about specific certification programs and contact
local dealers. About Nissan In North America, Nissan's operations
include automotive styling, engineering, consumer and corporate
financing, sales and marketing, distribution and manufacturing.
Nissan is dedicated to improving the environment under the Nissan
Green Program 2010, whose key priorities are reducing CO2
emissions, cutting other emissions and increasing recycling. More
information on Nissan in North America and the complete line of
Nissan and Infiniti vehicles can be found online at
http://www.nissanusa.com/ and http://www.infinitiusa.com/. About
Cars.com Cars.com is the leading destination for online car
shoppers, offering credible, easy-to-understand information from
consumers and experts to help buyers formulate opinions on what to
buy, where to buy and how much to pay for a car. With comprehensive
pricing information, side-by-side comparison tools, photo
galleries, videos, unbiased editorial content and a large selection
of new- and used-car inventory, Cars.com puts millions of car
buyers in control of their shopping process with the information
they need to make confident buying decisions. Launched in June
1998, Cars.com is a division of Classified Ventures, LLC, which is
owned by leading media companies, including Belo (NYSE:BLC),
Gannett Co., Inc. (NYSE:GCI), The McClatchy Company (NYSE:MNI),
Tribune Company and The Washington Post Company (NYSE:WPO).
DATASOURCE: Cars.com CONTACT: Brian R. Hannan, Trade Communications
Manager of Cars.com, +1-312-601-5519, mobile, +1-312-218-0788, Web
Site: http://www.cars.com/ http://www.nissanusa.com/
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