Belo Corp. Invests in ResponseLogix(TM)
July 22 2008 - 4:00PM
PR Newswire (US)
Television Company to Offer Lead Management System to Automotive
Advertisers DALLAS, July 22 /PRNewswire-FirstCall/ -- Belo Corp.
(NYSE:BLC) announced today that it has made a minority equity
investment in ResponseLogix, Inc. and entered into a multi-year
agreement to resell the ResponseLogix Internet-based lead
management system to its automotive advertisers. ResponseLogix
provides advanced technology solutions for managing automotive
dealer Internet leads. The Company's technology enables auto
dealers to quickly and relevantly respond to customer leads,
dramatically improving car sales opportunities for the dealer. "We
will continue to seek out products and partnerships that allow us
to make innovative tools and services available to our
advertisers," said Dunia A. Shive, Belo's president and Chief
Executive Officer. "The investment in ResponseLogix gives Belo the
opportunity to provide our automotive dealer advertisers the
ability to more successfully manage Internet-generated customer
inquiries in our television markets." "It is great to be able to
connect ResponseLogix' cutting-edge technology with Belo's
well-established television advertising customers," said Tom Mohr,
ResponseLogix President and Chief Executive Officer. "Belo has
strong automotive dealer relationships in key markets and
ResponseLogix is fortunate to be able to leverage these customers."
Belo joins GRP Partners, Shasta Ventures, and A. H. Belo
Corporation as equity partners in ResponseLogix. About Belo Corp.
Belo Corp. is one of the nation's largest pure-play,
publicly-traded television companies, with annual revenue of
approximately $775 million. The Company owns and operates 20
television stations reaching more than 14 percent of U.S.
television households, including ABC, CBS, NBC, FOX, CW and
MyNetwork TV affiliates, and their associated Web sites, in 15
highly-attractive markets across the United States. Belo stations
consistently deliver distinguished journalism for which they have
received significant industry recognition including nine Alfred I.
duPont-Columbia University Silver Baton Awards; nine George Foster
Peabody Awards; and 23 national Edward R. Murrow Awards -- all
since 2000, and in each case more than any other commercial station
group in the nation. Nearly all Belo stations rank first or second
in their local market. Belo owns stations in seven of the top 25
markets in the nation, with six stations located in the
fast-growing, top-14 markets of Dallas/Fort Worth, Houston,
Seattle/Tacoma and Phoenix. Additionally, the Company has created
regional cable news channels in Texas and the Northwest increasing
its impact in those regions. Additional information is available at
http://www.belo.com/ or by contacting Paul Fry, vice
president/Investor Relations & Corporate Communications, at
214-977-6835. About ResponseLogix Founded in early 2007,
ResponseLogix takes auto dealers' Internet sales departments to the
next level of productivity and profitability. ResponseLogix solves
the three biggest challenges in the Internet sales process: the
speed and quality of initial response to leads; the impact and
consistency of ongoing follow up; and, the effectiveness of the
live communications in- between. ResponseLogix is the only solution
in the marketplace that solves all three of these issues while
delivering personalized messages to the customer that are timely,
consistent, and relevant. ResponseLogix incubated its business on
the premises of a Top-25 Internet dealership in Sunnyvale,
California. Contacts: For Belo: Paul Fry, Vice President/Investor
Relations & Corporate Communications, 214-977-6835 For
ResponseLogix: Tom Mohr, President and Chief Executive Officer,
408- 533-0222 Statements in this communication concerning Belo's
business outlook or future economic performance, anticipated
profitability, revenues, expenses, dividends, capital expenditures,
investments, future financings, and other financial and
non-financial items that are not historical facts, are "forward-
looking statements" as the term is defined under applicable federal
securities laws. Forward-looking statements are subject to risks,
uncertainties and other factors that could cause actual results to
differ materially from those statements. Such risks, uncertainties
and factors include, but are not limited to, uncertainties
regarding the costs, consequences (including tax consequences) and
other effects of the spin-off of the newspaper business of Belo;
changes in capital market conditions and prospects, and other
factors such as changes in advertising demand, interest rates and
programming and production costs; changes in viewership patterns
and demography, and actions by Nielsen; technological changes,
including the transition to digital television and the development
of new systems to distribute television and other audio-visual
content; development of Internet commerce; industry cycles; changes
in pricing or other actions by competitors and suppliers; Federal
Communications Commission and other regulatory, tax and legal
changes; adoption of new accounting standards or changes in
existing accounting standards by the Financial Accounting Standards
Board or other accounting standard-setting bodies or authorities;
the effects of Company acquisitions, dispositions and co-owned
ventures; general economic conditions; and significant armed
conflict, as well as other risks detailed in Belo's other public
disclosures, and filings with the Securities and Exchange
Commission ("SEC") including Belo's Annual Report on Form 10-K.
DATASOURCE: Belo Corp. CONTACT: Paul Fry, Vice President-Investor
Relations & Corporate Communications of Belo Corp.,
+1-214-977-6835, ; or Tom Mohr, President and Chief Executive
Officer of ResponseLogix, Inc., +1-408-533-0222, Web site:
http://www.belo.com/
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