Media Companies Re-Launch Sales Academy
June 09 2008 - 10:30AM
PR Newswire (US)
DALLAS, June 9 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC),
Hearst-Argyle Television (NYSE:HTV) and LIN TV (NYSE:TVL) along
with two new partners, Meredith Corporation (NYSE:MDP) and Post
Newsweek Stations (NYSE:WPO), announced today their participation
in the 2008 Media Sales Academy, a highly successful training
program established in 2000 by Belo Corp., Hearst-Argyle Television
and LIN TV, the original founders. The comprehensive program will
be conducted in three phases at Belo's corporate offices in Dallas,
Texas from July 14, 2008 through November 6, 2008. The Media Sales
Academy will provide high-level training to approximately 35
recently hired broadcast sales professionals from each of the five
companies. The core of the curriculum will address the disciplines
necessary in today's multi-platform media environment as well as
the fundamentals of a customer-centric selling approach. The
Academy has produced many outstanding sales professionals over the
years. The sponsoring organizations believe that few assets are
more valuable than a well-trained and motivated sales force. The
group has hired Noll & Associates, an independent group of
business development specialists for television industry clients,
to lead the training sessions. "Noll and Associates is deeply
honored to have been selected to continue the Academy's rich
tradition of excellence. These companies realize that training is
increasingly important in recruiting and developing a diverse sales
force, especially in this competitive local advertising
environment," said Kennen Williams, President of Noll and
Associates. About Belo Belo Corp. is one of the nation's largest
pure-play publicly-traded television companies, with annual revenue
of approximately $775 million. The Company owns and operates 20
television stations reaching more than 14 percent of U.S.
television households, including ABC, CBS, NBC, FOX, CW and
MyNetwork TV affiliates, and their associated Web sites, in 15
highly-attractive markets across the United States. Belo stations
consistently deliver distinguished journalism for which they have
received significant industry recognition including nine Alfred I.
duPont-Columbia University Silver Baton Awards; nine George Foster
Peabody Awards; and 19 national Edward R. Murrow Awards -- all
since 2000, and in each case more than any other commercial station
group in the nation. Nearly all Belo stations rank first or second
in their local market. Belo owns stations in seven of the top 25
markets in the nation, with six stations located in the
fast-growing, top-14 markets of Dallas/Fort Worth, Houston,
Seattle/Tacoma and Phoenix. Additionally, the Company has created
regional cable news channels in Texas and the Northwest increasing
its impact in those regions. Additional information is available at
http://www.belo.com/ or by contacting Paul Fry, vice
president/Investor Relations & Corporate Communications, at
214-977-6835. About Hearst-Argyle Hearst-Argyle Television, Inc.
owns 26 television stations, and manages an additional three
television and two radio stations owned by Hearst Corporation, in
geographically diverse U.S. markets. The Company's television
stations reach approximately 20 million households, or about 18% of
U.S. TV households, making it one of America's largest television
station groups. Hearst-Argyle owns 12 ABC-affiliated stations, and
manages one ABC station owned by Hearst Corporation, and is the
largest ABC affiliate group. The Company also owns 10 NBC
affiliates, making it the second-largest NBC affiliate owner.
Hearst-Argyle owns two CBS affiliates. Also, Hearst-Argyle owns
more than 30 Web sites and currently multicasts 18 digital weather
channels and one digital channel carrying CW Network programming.
Hearst- Argyle is an investor in Internet Broadcasting
(http://www.ibsys.com/), which operates a nationwide network of
local Websites, and Ripe Digital Entertainment, which provides
advertising-supported short-form video content on various on-demand
video platforms. Hearst-Argyle Series A Common Stock trades on the
New York Stock Exchange under the symbol "HTV." HTV debt is rated
investment grade by Moody's (Baa3), Standard & Poor's (BBB-)
and Fitch (BBB-); Hearst Corporation, Hearst-Argyle's majority
owner, is an investor in Fitch's parent Company. Hearst-Argyle's
corporate Web address is http://www.hearstargyle.com/. About LIN TV
LIN TV Corp., along with its subsidiaries ("LIN TV" or "the
Company"), is a local television and digital media company, owning
and/or operating 29 television stations in 17 U.S. markets, all of
which are affiliated with a national broadcast network. LIN TV's
highly-rated stations deliver important local news and community
stories, along with top-rated sports and entertainment programming,
to 9% of U.S. television homes, reaching an average of 10.2 million
households per week. LIN TV is also a leader in the convergence of
local broadcast television and the Internet through its television
station web sites and a growing number of local online innovations.
LIN TV is traded on the New York Stock Exchange under the symbol
"TVL". Financial information about the Company is available at
http://www.lintv.com/. About Meredith Corporation Meredith
(http://www.meredith.com/) is one of the nation's leading media and
marketing companies with businesses centering on magazine and book
publishing, television broadcasting, integrated marketing and
interactive media. The Meredith Publishing Group features 25
subscription magazines - including Better Homes and Gardens,
Ladies' Home Journal, Family Circle, Parents, American Baby,
Fitness and More - and publishes more than 200 special interest
publications under approximately 80 titles. Meredith has more than
400 books in print. Meredith owns 12 television stations, including
properties in top-25 markets Atlanta, Phoenix and Portland, OR.
Additionally, Meredith has an extensive online presence that
includes more than 30 Web sites and two broadband channels -
Better.tv and Parents.tv. Meredith Video Solutions, the company's
in-house production unit, creates broadcast quality video based on
Meredith's highly trusted magazine brands for multi-platform
delivery. Meredith Integrated Marketing has established marketing
relationships with some of America's leading companies. Meredith's
consumer database, which contains approximately 85 million names,
is one of the largest domestic databases among media companies and
enables magazine and television advertisers to conduct precise
targeted marketing campaigns. Meredith publishes five
Spanish-language titles, making Meredith the leading publisher
serving Hispanic women in the United States. About Post-Newsweek
Stations, Inc. Post-Newsweek Stations, Inc. owns and operates WDIV
in Detroit, WJXT in Jacksonville, WKMG in Orlando, WPLG in Miami,
KPRC in Houston, and KSAT in San Antonio. In addition to its
broadcast television stations, Post-Newsweek Stations, Inc.
operates LATV digital affiliates in Jacksonville, Orlando, Miami,
Houston, and San Antonio; as well as websites in all of its
markets. Post-Newsweek Stations, Inc. is the broadcast division of
the Washington Post Company (NYSE:WPO). DATASOURCE: Belo Corp.
CONTACT: Paul Fry, vice president|Investor Relations &
Corporate Communications of Belo Corp., +1-214-977-6835 Web site:
http://www.belo.com/ http://www.hearstargyle.com/
http://www.lintv.com/ http://www.meredith.com/
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