DALLAS, May 1 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC)
announced today that its television stations held major giving
campaigns in 2007 in their local communities that helped raise more
than $25 million in cash donations, collect 457,000 toys for needy
children, and gather 3.5 million pounds of food. Many of the
campaigns were supported by televised and online promotional air
time provided by Belo owned stations valued at more than $18
million. "People gave generously last year to help those in our
local communities," said Dunia Shive, Belo's president and Chief
Executive Officer. "Our television stations are proud to assist so
many individuals and families through these campaigns. These
efforts reflect Belo's commitment to addressing critical community
needs through worthwhile charitable causes, while also providing
quality journalism to the communities we serve." A summary of the
many fundraising campaigns, by market, follows below: Belo
Television Station 2007 Community Impact Campaigns WFAA-TV: WFAA
collected 75,000 toys, valued at more than Dallas/Fort Worth
$750,000 as part of its 38th annual Santa's Helpers Toy Drive. The
toys were distributed to more than 50,000 children in the North
Texas area. As part of the campaign, more than $104,000 was raised
through cash and online donations to purchase additional toys. WFAA
annually sponsors approximately 75 nonprofit organizations in the
Dallas/Fort Worth area by producing and airing PSA's to promote
their community events. The station aired more than 12,000 PSA's
for a total of more than $6 million in donated air time. KHOU-TV:
KHOU is involved in two programs that help fill the Houston
pantries of Houston area food banks. In 2007, the 20th Annual
Spirit of Texas Food Drive collected a total of 305,671 pounds of
food and $340,057 in monetary donations. KHOU also held the 1st
Annual Souper Bowl of Caring Food Drive, which collected 1.6
million pounds of food. In addition, the station held the Spirit of
Texas Blood Drive, which generated 1,873 pints of blood. During the
holidays, KHOU organized the Spirit of Texas Toy Drive and
collected 37,000 toys and more than $365,000 for the Salvation
Army. KING-TV, KONG-TV, KING held the "Home Team Harvest" Food
Drive NorthWest Cable News: supporting the Northwest Harvest Food
Bank and Seattle/Tacoma collected 189,249 pounds of food and
$150,000. The station also held an on-air campaign called Northwest
Response to help victims of natural disasters such as the
California wildfires and the Washington state flooding, collecting
more than $555,000. During the holidays the Regence Toy Drive
collected more than 5,000 toys and $1,000 in cash to benefit the
Boys & Girls Clubs in the area. KTVK, KASW-TV: KTVK collected
more than 90,000 bottles of water, Phoenix 250,000 hats and $50,000
for the Salvation Army's Project Hope program, which provides for
the Valley's homeless during the summer months. The station raised
$1.5 million for the Muscular Dystrophy Association of Arizona
during the MDA Telethon. KTVK joined The Salvation Army in a
one-day turkey drive, collecting 1,200 turkeys and raising $61,500
for area families. As part of its Annual Christmas Angel program,
the stations collected clothes and 163,300 toys for 54,000
children. In partnership with a statewide grocer, they held the
Arizona's Family Food Drive collecting $130,000 for local food
banks. KMOV-TV: The Variety Club Telethon produced by KMOV raised
St. Louis more than $3 million for the St. Louis Variety Club,
which benefits disabled and disadvantaged children. KMOV also
participated in Home for Hope where KMOV provided the equivalent of
$30,000 of in-kind support to build a home for a local family
through Habitat for Humanity. More than $150,000 was raised for
Forest Park Forever, a St. Louis charity whose mission is to
restore the beauty of the 132-year-old Forest Park. Sponsored by
KMOV, the March of Dimes golf tournament raised $10,000 and the
Thanksgiving Day Parade raised $5,000 for St. Louis Crisis Nursery
and Gateway Homeless Services. Additionally, KMOV's Kids Caring 4
Kids, a toy and food drive, collected 20,000 toys, 55,000 food
items and $7,800 in cash donations. KGW-TV: The Fourth Annual KGW
Northwest NewsChannel 8 Great Portland Food Drive generated more
than one million pounds of food for 894 hunger-relief agencies
across Oregon and Southwest Washington. KGW supported the Portland
Race for the Cure event, one of the largest in the country, by
airing more than 300 PSA's. More than 60,000 people participated in
the event, raising $2 million for the Oregon and Southwest
Washington Komen Foundation affiliate. WCNC-TV: WCNC held the
Loaves & Fishes Food Drive and Charlotte collected 84 tons of
food, which benefited the non-profit organization that provides
groceries to families in crisis. The WCNC Blood Drive collected 351
units of blood for the American Red Cross. The station also
collected 2,200 school supplies for children in the area through
Pack the Truck, which benefits A Child's Place. Also, the WCNC
Magical Toy Drive, which benefits The Salvation Army collected
6,200 toys for children. KENS-TV: KENS collected 481 units of blood
through the KENS San Antonio Blood Drive that is held each January.
KENS sponsored the Diabetes Expo and donated $78,500 of air time
and collected $281,000 for research. KENS also helped raise $65,000
for college scholarships by sponsoring the Poteet Strawberry
Festival. KENS sponsors the March of Dimes Walk America and helped
raise $750,000 for the March of Dimes services and research. For
the San Antonio Sports Foundation, KENS sponsored and promoted the
Duck N'Dodgeball Tournament and the Valero Go Kids Challenge.
Combined air time value was $149,000 and 52,500 children
participated. The station also helped raise more than $50,000 for
the Kids Sports Network at the Annual Bruce Bowen Golf Tournament.
KENS contributed more than $68,000 in air time, and also provided
an unusual auction item of Weatherman for the Day at the Cattle
Baron's Gala, which raised $393,000 for the American Cancer
Society. WVEC-TV: WVEC joined the Urban League of Hampton Roads to
Hampton/Norfolk sponsor Oscar Night Virginia, which raised more
than $50,000. WVEC also sponsored Taste of Hampton Roads, an event
that raised more than $130,000 for the Foodbank of Southeastern
Virginia. WVEC teamed up with Farm Fresh Grocery Stores for a
special campaign that raised $700,000 for cancer treatment programs
at the Children's Hospital of the King's Daughters. More than
$100,000 was raised during the Tool Box Bash, an event to raise
funds for the South Hampton Roads Habitat for Humanity. WVEC joined
Golden Corral restaurants for a special event to raise money for
the Children's Hospital of the King's Daughters, which raised more
than $43,000. Tastefully Yours, the Peninsula Foodbank's
fundraising event, brought in more than $90,000. WVEC promoted the
event on news broadcasts and with public affairs interviews. WVEC
joined six other organizations for the Write Stuff school supply
collection drive. More than $88,400 worth of school supplies was
donated serving nearly 3,000 children. The station also sponsored
two walks in 2007 benefiting the Alzheimer's Association in Hampton
Roads, raising more than $150,000 combined. WVEC also sponsored
Fantasy Shopping Night at the MacArthur Center Mall to benefit the
Children's Hospital of the King's Daughters, which raised more than
$20,000. Again, partnering with Golden Corral restaurants for
Military Appreciation Night, WVEC raised more than $73,000 for the
Disabled American Veterans and served 11,500 complimentary meals to
retired and active duty military. WVEC and the American Red Cross
sponsored the Jingle Bell Blood Drive, which collected 720 pints of
blood. This year the Angel Tree helped close to 19,300 children in
Hampton Roads with gifts valuing $480,700. WWL-TV: WWL's Eye on
Crime Prevention campaign included air New Orleans time value of
$275,000. The station made great strides with its partnership with
United Way and aired a half-hour show and a number of PSA's which
is valued at $110,000. A+ Athletes is an ongoing program that
awards students who are outstanding in their high school sports and
academic efforts. WWL holds a banquet for the students and features
each of them in their own 60 second commercial. The air time
schedule for all the spots is worth $120,000. The Hurricane Katrina
Special was a four-hour remembrance of the storm. Along with this
event, PSA's focused specifically on dealing with the effects of
the storm including spots that raised money to repair local
landmarks and fought hunger and homelessness worth more than
$50,000 in air time. In its 20th year, WWL continued its commitment
to the New Orleans City Park Celebration in the Oaks fundraiser by
airing event information and PSA's requesting donations. Backed by
air time worth $225,000, the annual event broke records by
attracting 70,000 visitors and bringing in $300,000 in cash. A new
campaign, entitled The Spirit of Giving, was a partnership with the
Volunteers of America. The program raised donations to support
people with disabilities as well as families in crisis. An air time
schedule worth $15,000 helped bring in more than $60,000 in
donations, the organization's best fundraiser to date. WHAS-TV:
WHAS Crusade for Children raised nearly $5.5 Louisville million
throughout the entire year to support 201 grants to 164 agencies
serving thousands of children with special needs in Kentucky and
Indiana. WHAS also raised $570,000 to fight breast cancer by
sponsoring the Louisville Affiliate of Susan G. Komen Race for the
Cure. KVUE-TV: KVUE celebrated breast cancer survivors in the
Austin largest 5K race in Austin and 22,000 participants came
together and raised more than $1.5 million for the Susan G. Komen
Race for the Cure. KVUE made low-cost mammograms available to women
who might not otherwise be served. In the heat of the summer,
Austin's Humane Society faced an unexpected air conditioning issue.
KVUE asked viewers to help and in total more than $200,000 was
raised to buy the animals a new air conditioner. KVUE's Habitat for
Humanity built a house for a family for the holidays and saluted 10
outstanding volunteers who work daily to make our community a
better place to be. KVUE's efforts for children included collecting
school supplies for nearly 40,000 children, 30,000 warm winter
coats and raised $1 million for March of Dimes WalkAmerica.
Throughout the year KVUE supported family events, the ballet and
museum art collections that enrich all our lives, in total raising
more than $3 million for the community. KMSB-TV, KTTU-TV: KMSB and
KTTU were the exclusive TV sponsors of the Tucson, AZ NAMI Walk for
Mental Illness. More than $50,000 was raised to support education,
outreach and prevention programs. Ducky Derby raised nearly $50,000
for Arizona Lung Association programs and services in Tucson. KMSB
was the exclusive TV sponsor of the Fantasy Home Tour, which raised
$2,500 for Casa de los Ninos crisis nursery programs. The stations
sponsored the Tucson Kiwanis Club Reading Seed car show, which
raised $50,000 to enable the continuation of this volunteer
reading/education program. KMSB and KTTU were the exclusive TV
sponsors of the Tucson Police Foundation's Cops & Rodders car
show. The stations also were the TV sponsors of the Tucson
Firefighter's Chili Cookoff, on behalf of the Tucson Firefighters'
Association's Adopt a Family program where more than $50,000 was
raised for food, clothes, toys and assistance for more than 1,000
families. KMSB-KTTU participated in the NAB's Project Roadblock
campaign resulting in no local DUI-related fatalities between
Christmas and New Year's Day in Southern Arizona. KTVB: KTVB kicked
off 2007 with an online and TV charity Boise auction that raised
$250,000 for Special Olympics Idaho and the Boys & Girls Club
of Nampa. In partnership with Neighborhood Housing Services nearly
100 homes were painted and repaired for low income senior citizens
and the disabled. Through KTVB's 7-7-7 Celebration and the Polar
Bear Challenge, more than $85,000 was raised for the local
Make-a-Wish Foundation granting 14 wishes for terminally ill Idaho
children. Also KTVB helped raise $68,000 for the Learning Lab to
combat adult illiteracy, $150,000 for the Idaho Food Bank and
$18,000 for Boys & Girls Clubs of Ada County. In partnership
with the Operation Wish Book campaign more than 24,000 books were
collected and distributed to low-income children. KTVB's Christmas
Campaign entitled "Season of Hope," in partnership with Regence
Blue Shield, collected more than 100,000 pounds of food for the
Salvation Army Food Pantry, 80,000 toys for Toys 4 Tots, and
created awareness of the Project Share program, which provides
winter heating assistance for Idaho's low income families. About
Belo Corp. Belo Corp. is one of the nation's largest pure-play
publicly-traded television companies, with annual revenue of
approximately $775 million. The Company owns and operates 20
television stations reaching more than 14 percent of U.S.
television households, including ABC, CBS, NBC, FOX, CW and
MyNetwork TV affiliates, and their associated Web sites, in 15
highly-attractive markets across the United States. Belo stations
consistently deliver distinguished journalism for which they have
received significant industry recognition including nine Alfred I.
duPont-Columbia University Silver Baton Awards; nine George Foster
Peabody Awards; and 19 national Edward R. Murrow Awards -- all
since 2000, and in each case more than any other commercial station
group in the nation. Nearly all Belo stations rank first or second
in their local market. Belo owns stations in seven of the top 25
markets in the nation, with six stations located in the
fast-growing, top-14 markets of Dallas/Fort Worth, Houston,
Seattle/Tacoma and Phoenix. Additionally, the Company has created
regional cable news channels in Texas and the Northwest increasing
its impact in those regions. Additional information is available at
http://www.belo.com/ or by contacting Paul Fry, vice
president/Investor Relations & Corporate Communications, at
214-977-6835. DATASOURCE: Belo Corp. CONTACT: Paul Fry, vice
president-Investor Relations & Corporate Communications of Belo
Corp., +1-214-977-6835 Web site: http://www.belo.com/
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