Cars.com Expands Online Partnership Network With Terra Networks
May 23 2007 - 12:36PM
PR Newswire (US)
New Partnership With Terra.com Connects Advertisers With
Spanish-Speaking Car Buyers CHICAGO, May 23 /PRNewswire/ --
Cars.com (http://www.cars.com/) announced today an exclusive
partnership with Terra.com, a leading Spanish-language online
portal. Cars.com's complete inventory of more than 2 million new
and used vehicles will appear on Terra.com, helping connect
Cars.com advertisers with visitors to Terra.com's automotive
channel. Cars.com will also offer its private-party listing
service, Sell It Yourself, to Terra.com visitors. Cars.com is
accessible on Terra's automotive channel. "Working with Terra.com
connects Cars.com advertisers with an important audience they might
not otherwise reach," said Mitch Golub, president of Cars.com. "At
the same time, we are building on our strategy to meet the needs of
Spanish-speaking car shoppers. Earlier this year, we launched our
Spanish-language site, allowing our visitors to search for used
cars in Spanish." Industry studies indicate that income and
internet usage continue to grow among Hispanic-Americans, a
significant number of whom say they are more likely to trust
companies that offer information about their products and services
in Spanish. A recent survey by Synovate found that more than half
of Hispanic-Americans use the web, with two-thirds of them
identifying the internet as the best resource for making purchase
decisions. Among Terra.com visitors, 60 percent are online daily,
and 50 percent indicate they would purchase a car on the internet.
Also, 84 percent of Terra.com visitors rate the internet as the
best media source for automotive information. "Through our
partnership with Cars.com, Terra's visitors can readily search
millions of new- and used-car listings and access robust,
easy-to-use tools that help them research, locate and purchase the
vehicle they want," said Fernando Rodriguez, CEO of Terra Networks
USA. "We are delighted to enhance our automotive content offering
by leveraging Cars.com's extensive online resources and superior
customer service." Terra.com joins Cars.com's industry-leading
partnership network that includes premier automotive destination
sites such as Kelley Blue Book's kbb.com, MSN Autos,
ForbesAutos.com and ConsumerGuide.com. Cars.com also provides
automotive channels for popular websites such as About.com,
MSNBC.com and USATODAY.com. "Unmatched in the industry, the
Cars.com partnership network provides dealers and private-party
sellers with the ability to reach the most qualified car shoppers
online in a single advertising buy," Golub said. "In fact, Cars.com
advertisers can reach two-thirds of all online used-car shoppers
through our partnership network." About Terra Networks Operations,
Inc. Terra Networks is a global internet group with a presence in
the U.S. and Latin America. The group operates some of the most
popular websites in the United States, Spain and Latin America, and
is the largest access provider in Spain and Latin America.
Terra.com is the U.S. Hispanic arm of the Terra Networks group,
providing portal and value-added services to Spanish-speaking users
in the U.S. Terra is a leader in the U.S. Hispanic online market,
according to comScore Media Metrix and Nielsen/NetRatings. About
Cars.com Partnered with more than 200 leading metro newspapers,
television stations and their websites, Cars.com
(http://www.cars.com/) is the most comprehensive destination for
those looking to buy or sell a new or used car. The site lists more
than 2 million vehicles from 13,000 dealer customers, classified
advertisers and private parties to offer consumers the best
selection of new and used cars online, as well as the content,
tools and advice to support their shopping experience. Recently
selected by Forbes.com as a Best of the Web site for car shopping,
Cars.com combines powerful inventory search tools and new-car
configuration with pricing information, photo galleries, buying
guides, side-by-side comparison tools, original editorial content
and reviews to help millions of car shoppers connect with sellers
each month. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company (NYSE:TRB) and
The Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com
CONTACT: Brian R. Hannan of Cars.com, +1-312-601-5519, mobile,
+1-312-218-0788, Web site: http://www.cars.com/
http://www.terra.com/
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