BLC Belo Corp.

AdStar to Facilitate Web-based Ad Sales for The Providence Journal and The Press-Enterprise MARINA DEL REY, Calif., July 17 /PRNewswire-FirstCall/ -- AdStar, Inc. (NASDAQ:ADST), the leading provider of e-commerce transaction software and services for the advertising and publishing industries, today announced that The Providence Journal (Providence, R.I.) and The Press-Enterprise (Riverside, Calif.) will use AdStar's Web-based Ad Sales solution to facilitate classified ad transactions for both print and online classified ads. Advertisers for both newspapers will be able to use AdStar's technology to create, schedule and pay for one or more classifieds ads through the newspapers' Web sites at http://www.projo.com/ and http://www.pe.com/. The Providence Journal and The Press-Enterprise are owned by Belo Corp. (NYSE:BLC), one of the nation's largest diversified media companies. AdStar's ad transaction technology allows advertisers to create a distinct ad for print and a unique version for online publication, schedule the ads individually, and select from a number of enhancements, including photos, e-commerce-enabling options, preferential listings and Web identifiers. AdStar's technology can also enhance the efficiency of ad placement by automatically formatting ads for the appropriate vertical market and publishing destinations. "We are pleased to announce the expansion of our relationship with Belo, beyond The Dallas Morning News, with the addition of The Providence Journal and The Press-Enterprise to our growing roster of newspaper partners," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc. "Newspapers across the country are continuing to recognize the growth in online revenues throughout the publishing industry, and advertisers are definitely interested in alternative solutions for ad placement in print, online or both formats. While newspapers face a number of challenges to their traditional print advertising models, AdStar provides a viable and proven option that truly integrates print and online classified ad sales, creating additional revenue-generating opportunities for publishers and unique ad programs for their advertising partners." The Providence Journal, founded in 1829, is the oldest continuously published major daily general circulation newspaper in the country and the largest newspaper in the state of Rhode Island. The newspaper has a circulation of more than 153,000 during the week and 218,000 on Sundays. The Press-Enterprise is considered one of the fastest growing newspapers in the United States and is the most widely read newspaper in Inland Southern California, with a circulation area that includes all of Riverside County and a portion of San Bernardino County, and a paid circulation of more than 185,000 on weekdays and Sundays. About Belo Corp. Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,700 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com/ or by contacting Carey Hendrickson, vice president/Investor Relations and Corporate Communications, at 214-977-6626 or . About AdStar, Inc. AdStar, Inc. (NASDAQ:ADST) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar's proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions that are provided through its Edgil Associates subsidiary, the industry's largest supplier of automated payment processing services. AdStar's ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, Edgil's automated payment process solution, is currently employed by call centers at more than 100 of the nation's leading newspapers and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in North Chelmsford, Mass. For additional information on AdStar, Inc., visit http://www.adstar.com/. Forward-Looking Statements This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company's annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. AdStar Company Contact: Jeff Baudo, 310-577-8255, AdStar Media Contact: Kevin Wilson, 513-898-1008, DATASOURCE: AdStar, Inc. CONTACT: Jeff Baudo of AdStar, Inc., +1-310-577-8255, ; or Kevin Wilson, +1-513-898-1008, , for AdStar, Inc. Web site: http://www.pe.com/ Web site: http://www.projo.com/ Web site: http://www.belo.com/ Web site: http://www.adstar.com/

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