Automotive Searches on cars.com Hit Record High in March
April 06 2006 - 12:42PM
PR Newswire (US)
New Toyota, Dodge and Saturn Models Continue to Pique Consumer
Interest CHICAGO, April 6 /PRNewswire/ -- Car searches on cars.com
hit a record high in March, according to the most recent Consumer
Search Index report. The search activity was driven by a record
number of unique visitors to the site during the month, which
exceeded 8.3 million.* Internet generated car sales as a general
category also experienced significant month over month growth:
Online used-car sales in March rose more than 20 percent over
February sales, according to CNW Marketing Research Inc. Cars.com's
new national television advertising campaign, which launched in the
beginning of March, contributed to the rise in site traffic. The
new commercials can be seen on ESPN and other top-rated cable
networks, and are driving buyers to cars.com to complete the
research process. In addition to the record traffic numbers,
several new car models unveiled by manufacturers at recent auto
shows, along with the intense marketing efforts that typically
accompany the launch, have generated significant consumer interest
on cars.com. The Dodge Caliber topped the list of largest
month-over-month increases for new vehicles, followed closely by
the Toyota FJ Cruiser, Saturn Sky and Hyundai Azera. "As the major
market auto show season nears an end, it seems that we have some
clear winners among consumers as far as new vehicle introductions
are concerned," said Joe Wiesenfelder, cars.com senior editor. "It
will be interesting to see if consumer interest in these vehicles
is sustained into the second and third quarters." Search Increases
(February-March) Models with the largest increase in the number of
searches performed on cars.com. Top New-Car Search Increases Top
Used-Car Search Increases 1 Dodge Caliber 229.01% 1 Dodge Caliber
295.81% 2 Toyota FJ Cruiser 148.44% 2 Saturn Sky 110.51% 3 Saturn
Sky 133.97% 3 Hyundai Azera 88.18% 4 Hyundai Azera 99.02% 4 Toyota
FJ Cruiser 69.89% 5 Toyota Camry 91.67% 5 Jaguar XK 56.60% 6 Subaru
Forester 72.12% 6 Lincoln Zephyr 50.56% 7 Mazda Mazda3 69.07% 7
Mercury Mariner 42.28% 8 Toyota Camry Solara 66.11% 8 Pontiac
Torrent 41.98% 9 Pontiac Solstice 63.88% 9 Volkswagen Cabriolet
41.03% 10 Jeep Wrangler 63.09% 10 Lexus IS 250 38.57% Vehicle
Searches (March) Models with the most searches performed on
cars.com. Top New-Car Searches Top Used-Car Searches 1 Honda Civic
1 Honda Civic 2 Honda Accord 2 Honda Accord 3 Toyota Camry 3 Ford
Mustang 4 Toyota RAV4 4 Toyota Camry 5 Ford Mustang 5 Ford F-150 6
Acura MDX 6 Toyota Corolla 7 Toyota Corolla 7 Toyota Tacoma 8 BMW
325 8 Chevrolet Corvette 9 Toyota Tacoma 9 Nissan Maxima 10
Chevrolet Silverado 10 Mitsubishi Eclipse Top Dealer Email
Inquiries (March) New Cars Yielding the Most Used Cars Yielding the
Most Dealer Inquiries Dealer Inquiries 1 Honda Civic (2006) 1 Honda
Civic (2000) 2 Honda Accord (2006) 2 Audi A4 (2004) 3 Toyota RAV4
(2006) 3 Mitsubishi Eclipse (1997) 4 Honda Odyssey (2006) 4 Subaru
Impreza (2004) 5 Toyota Camry (2006) 5 Toyota Supra (1993) 6 Toyota
Corolla (2006) 6 Honda Accord (2003) 7 Honda Pilot (2006) 7 Honda
Civic (2002) 8 Toyota Tacoma (2006) 8 Ford Mustang (2001) 9 Toyota
Sienna (2006) 9 Honda Accord (2005) 10 Toyota Highlander (2006) 10
Infiniti G35 (2003) Top Cars Listed For Sale By Owner (March) 1
Honda Accord 2 Honda Civic 3 Ford Mustang 4 Ford Explorer 5 Jeep
Grand Cherokee 6 Ford F-150 7 Volkswagen Jetta 8 Toyota Camry 9
Dodge Ram 10 BMW 325 * Search numbers are based off internal
reporting. ** Due to the large number of unique visitors in March,
no vehicles saw a significant decline in search activity month over
month. As a result, the chart that typically shows the top vehicle
decliners has been left off this month's report. About the cars.com
Consumer Search Index The cars.com Consumer Search Index offers a
comprehensive look at the internet search behavior of cars.com
visitors. The statistical information is compiled by tracking the
more than 8.3 million unique visitors that log on to cars.com each
month and the vehicles that are most popular. The lists are based
off a minimum of 4,000 searches for any given vehicle. Dealer
inquiries measure the volume of emails consumers send to dealers
seeking information about a particular vehicle. The information is
supported by expert analysis from the cars.com editorial staff.
More statistical information to support automotive-related stories
is available upon request. Please contact Steve Nolan directly at
312-601-5163. About cars.com Partnered with more than 200 leading
metro newspapers, television stations and their websites, cars.com
is the most comprehensive destination for those looking to buy or
sell a new or used car. The site lists more than 1.5 million
vehicles from 10,000 dealer customers, classified advertisers and
private parties to offer consumers the best selection of new and
used cars online, as well as the content, tools and advice to
support their shopping experience. Recently selected by Forbes.com
as a Best of the Web site for car shopping, cars.com combines
powerful inventory search tools and new-car configuration with
pricing information, photo galleries, buying guides, side-by-side
comparison tools, original editorial content and reviews to help
millions of car shoppers connect with sellers each month. Launched
in June 1998, cars.com is a division of Classified Ventures, LLC, (
http://classifiedventures.com/ ), which is owned by six leading
media companies, including Belo (NYSE:BLC), Gannett Co., Inc.
(NYSE:GCI), Knight Ridder (NYSE:KRI), The McClatchy Company
(NYSE:MNI), Tribune Company (NYSE:TRB) and The Washington Post
Company (NYSE:WPO). DATASOURCE: cars.com CONTACT: Steve Nolan,
Public Relations Manager of cars.com, +1-312-601-5163, direct,
+1-630-310-2468, mobile, Web site: http://www.cars.com/
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