Cars.com Launches Local Search Management Service for Dealers
February 13 2006 - 7:00AM
PR Newswire (US)
ORLANDO, Fla., Feb. 13 /PRNewswire/ -- NADA Convention Booth #2654
-- CPC Logic, a division of cars.com, today announced the launch of
local search management for dealers. The new service will leverage
CPC Logic's depth of automotive search expertise and proprietary
search management technology to help dealerships drive quality
search engine traffic directly to their website. "Since only three
percent of online shoppers begin their process at a dealership
website, Search Engine Marketing is among the most efficient and
effective ways for dealerships to build traffic for their website,"
said Mitch Golub, president of cars.com. "However, it is also among
the most complex forms of advertising to manage, with vastly
different results in terms of cost and traffic volume. We are
excited to offer dealers this new service which will give them the
power of our bid management software and search expertise, in order
to drive the best results at the lowest cost." CPC Logic will work
with dealerships to meet their traffic goals and campaign
objectives, creating customized keyword lists for the products and
services they want to promote, including new and used cars, parts
and accessories, service, finance and much more. Campaigns are
tailored to maximize brand exposure, website traffic and leads, and
phone calls within the dealers selected budget. Designed to help
navigate the complexities of Search Engine Marketing and to
optimize their search investment, CPC Logic will offer dealerships
complete account management services including account set-up,
keyword selection, ad copy creation, listing submissions, traffic
tracking, bid management, performance monitoring and billing with
the search engines. In addition to campaign management, CPC Logic
provides dealers with a full reporting suite, including keyword
ROI, traffic and campaign analysis. Using these tools, dealerships
can track and measure performance from clicks to sales. "Our new
search service further extends cars.com's position as a single
source for dealerships online advertising needs," said Golub. "Be
it through online listings, our extensive partnership network,
targeted display ads, lead generation or Search Engine Marketing,
we now have the ability to help dealerships capture consumers from
the highest quality online sources and at various points of the
purchase funnel. A full-service marketing partner, we provide the
services and counsel to meet a dealerships specific online needs,
resulting in meaningful online traffic and more vehicle sales."
About CPC Logic: Based in Santa Monica, California, CPC Logic is
the leading authority in automotive search management and local
search, with years of experience managing search marketing for auto
manufacturers. In addition to its proprietary bid management
technology, CPC Logic is a Google certified SEM provider and a
Yahoo! Search Marketing Ambassador. Formerly a division of
NewCars.com, CPC Logic was acquired by cars.com in July 2005. About
cars.com Partnered with more than 200 leading metro newspapers,
television stations and their Web sites, cars.com is the most
comprehensive destination for those looking to buy or sell a new or
used car. The site lists more than 1.4 million vehicles from 10,000
dealer customers, classified advertisers and private- parties to
offer consumers the best selection of new and used cars online, as
well as the content, tools and advice to support their shopping
experience. Recently selected by Forbes.com as a Best of the Web
site for car shopping, cars.com combines powerful inventory search
tools and new-car configuration with pricing information, photo
galleries, buying guides, side-by-side comparison tools, original
editorial content and reviews to help millions of car shoppers
connect with sellers each month. Launched in June 1998, cars.com is
a division of Classified Ventures, LLC,
(http://classifiedventures.com/), which is owned by six leading
media companies including, Belo (NYSE:BLC), Gannett Co., Inc.
(NYSE:GCI), Knight Ridder (NYSE:KRI), The McClatchy Company
(NYSE:MNI), Tribune Company (NYSE:TRB) and The Washington Post
Company. (NYSE:WPO). DATASOURCE: cars.com CONTACT: Media Contact:
Kerri McLaughlin, Communications Manager of cars.com,
+1-312-601-6134 (direct), +1-773-412-7823 (mobile), Web site:
http://www.cars.com/
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