Morgan Stanley Investment Management to be
first adopter
NEW
YORK, Oct. 23, 2023 /PRNewswire/ -- BNY Mellon
(NYSE: BK) announced today the launch of LiquidityDirect's new
White Labeling service offering, providing financial institutions a
liquidity management solution for their end clients. Financial
institutions seeking to include short-term investments in their
suite of offerings can now leverage LiquidityDirect's technology
and services to provide a seamless user experience through a single
sign-on for their clients.
LiquidityDirect supports almost $15
trillion in annual transaction flow for more than 6,000 of
the world's largest institutional investors, offering a variety of
innovative solutions to meet dynamic investment and risk
criteria.
Morgan Stanley Investment Management ("MSIM") will be the first
financial institution to leverage BNY Mellon's new White Labeling
service offering. The collaboration between BNY Mellon's robust
platform combined with MSIM's extensive global client base is the
first of its type and will set a new industry standard for
delivering efficient cash management solutions to clients.
"In launching our White Labeling offering, we are broadening
access to the LiquidityDirect platform for financial institutions,
enabling them to create an end-to-end, holistic user experience for
their clients," said George
Maganas, Head of Global Liquidity Services, BNY Mellon.
"This expansion is game-changing in the short-term liquidity space,
and we are delighted to collaborate with MSIM in rolling-out this
new service."
MSIM Global Liquidity Solutions, which has more than
$353BN in assets under management,
provides strategic cash management solutions, expertise, and
resources to clients. As part of these capabilities, the team
partners with treasury groups to help automate their cash
management function, in addition to providing an efficient way to
invest in money market funds through MSIM's money market investment
portal. Beginning in 2016, Morgan Stanley has partnered with
leading technology providers and custodians to help address
clients' portal needs.
"The strategic collaboration between BNY Mellon and Morgan
Stanley Investment Management is designed to deliver a highly
differentiated combination of technology, seamless connectivity,
and dedicated client service to treasury groups globally," said
Fred McMullen, Co-Head of Global
Liquidity, Morgan Stanley Investment Management. "This
will allow us to increase the depth of our platform technology
solutions and widen the reach of our offering to our client
base."
About BNY Mellon
Established in 1784, BNY Mellon is
America's oldest bank and the first company listed on the New York
Stock Exchange (NYSE: BK). Today, BNY Mellon powers capital
markets around the world through comprehensive solutions that help
clients manage and service their financial assets throughout the
investment life cycle. BNY Mellon had $45.7 trillion in
assets under custody and/or administration and $1.8 trillion
in assets under management as of Sept. 30, 2023. BNY
Mellon has been named among Fortune's World's Most Admired
Companies and Fast Company's Best Workplaces for Innovators.
BNY Mellon is the corporate brand of The Bank of New York Mellon
Corporation. Additional information is available on
www.bnymellon.com. Follow us on LinkedIn or visit our
Newsroom for the latest company news.
About Morgan Stanley Investment Management
Morgan
Stanley Investment Management, together with its investment
advisory affiliates, has more than 1,300 investment professionals
around the world and $1.4 trillion in
assets under management or supervision as of September 30, 2023. Morgan Stanley Investment
Management strives to provide strong long-term investment
performance, outstanding service and a comprehensive suite of
investment management solutions to a diverse client base, which
includes governments, institutions, corporations and individuals
worldwide. For further information about Morgan Stanley Investment
Management, please visit www.morganstanley.com/im.
Media Contacts:
Ryan Wells
+1 212 298 1249
ryanw@bnymellon.com
Melissa Walters
+1 412 354 9979
melissa.walters@bnymellon.com
Morgan Stanley Investment Management
Lauren.bellmare@morganstanley.com
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SOURCE BNY Mellon