CLEVELAND, March 11, 2014 /PRNewswire/ -- Two of the
best things about birthdays are receiving thoughtful cards from
loved ones and making a wish as you blow out the candles on your
cake – now you can surprise your favorite people with the best of
both worlds. American Greetings helps you celebrate those
special moments, and extra special people, with an impressive new
line of unforgettable birthday cards. Blown Away™ is an
amazing new collection of pop-up birthday cards with lights and
sound to ignite the best birthday ever!
Cards get an exciting new twist with Blown Away – an innovative
line of interactive pop-ups featuring blow sensor technology.
Each card in the collection includes a mini pop-up cake on
the inside that lights up as soon as the card is opened.
You'll love blowing out the candle and experiencing a unique light
and sound surprise. So, what are you waiting for? Close
your eyes, make a wish and blow with Blown Away! Designs in
this dazzling collection include a fiesta complete with pinata and
mariachi music, adorable serenading cartoon animals, scrumptious
chocolate mousse with elegant instrumentals and a festive cake with
flashy stars and tunes.
"Because we know that consumers love extraordinary new ways to
share birthday smiles with the important people in their lives,
American Greetings is thrilled to introduce Blown Away," said
Carol Miller, vice president of
corporate innovation at American Greetings. "Blown Away takes
birthday cards to a whole new level as they capture that
exceptional wish-making moment of blowing out the birthday cake
candle. Birthday boys and girls of all ages will love these
captivating cards that allow them to experience that special memory
over and over again."
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find Blown Away™, in addition to a great selection
of fresh and inspiring cards from American Greetings, at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. Those who enjoy sending e-cards can share
American Greetings cards online from
www.americangreetings.com. For more information on American
Greetings, please visit www.corporate.americangreetings.com.
You can also follow American Greetings on Twitter, Facebook,
YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been
a creator and manufacturer of innovative social expression products
that assist consumers in enhancing their relationships to create
happiness, laughter and love. The Company's major greeting
card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings
include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of
the largest collections of greetings on the Web, including greeting
cards available at Cardstore.com and electronic greeting cards
available at AmericanGreetings.com. In addition to its
product lines, American Greetings also creates and licenses popular
character brands through the AG Properties group.
Headquartered in Cleveland, Ohio,
American Greetings generates annual revenue of approximately
$2 billion, and its products can be
found in retail outlets worldwide. For more information on
the Company, visit www.corporate.americangreetings.com.
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SOURCE American Greetings Corporation