CLEVELAND, Dec. 4, 2013 /PRNewswire/ -- The Christmas
sweater has become a well-known symbol of the holiday season—just
think of all the "themed" parties with these sweaters on full
display! For those who love to show off their holiday cheer, the
Christmas sweater really is the life of the party! This year,
American Greetings Corporation is honoring the Christmas sweater
tradition by introducing Sparkle Knits™, a new line of holiday
cards adorned in decorated sweaters that feature songs and
lights.
(Photo: http://photos.prnewswire.com/prnh/20131204/CL27633)
Nothing says, "I love Christmas," like festive music, twinkling
lights, and a good old fashioned holiday sweater. Well, nothing but
a card collection that combines all three! Introducing Sparkle
Knits, an innovative new take on Christmas cards featuring warm,
light-hearted copy and mini-fleece sweaters decorated with layers
of ornamental accents. With just a tug on the hanger, a favorite
Christmas song plays and the sweaters light up and twinkle in
harmony with the music. Sparkle Knits are available in three
designs—a reindeer, teddy bear and tree.
"The holiday season is renowned for celebrating with food,
family and a cozy Christmas sweater," said Carol Miller, vice president, corporate
innovation at American Greetings. "Sparkle Knits offers consumers a
unique and fun holiday card option that showcases the same warmth
and details featured on these popular Christmas sweaters."
Consumers can find Sparkle Knits™, in addition to a great
selection of fresh and inspiring cards from American Greetings, at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow
American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100
years, American Greetings Corporation has been a creator and
manufacturer of innovative social expression products that assist
consumers in enhancing their relationships to create happiness,
laughter and love. The Company's major greeting card lines
are American Greetings, Carlton Cards, Gibson, Recycled Paper
Greetings and Papyrus, and other paper product offerings include
DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of
the largest collections of greetings on the Web, including greeting
cards available at Cardstore.com and electronic greeting cards
available at AmericanGreetings.com. In addition to its
product lines, American Greetings also creates and licenses popular
character brands through the AG Properties group.
Headquartered in Cleveland, Ohio,
American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation