CLEVELAND, Aug. 15, 2013 /PRNewswire/ -- Fans of the
hugely popular band, One Direction, will now flock with excitement
to the greeting card aisle at nationwide retailers. American
Greetings Corporation introduces a fun, fan-based card line,
inspired by the larger-than-life group. The One Direction
collection features birthday and everyday greeting cards, including
additional keepsakes like key chains, posters and stickers.
American Greetings brings technological innovation to this new
card collection with impressive sound, light, music and motion. For
example, One Direction fans are sure to feel extra special if they
receive one of the cards where the voices of their favorite pop
stars can be heard offering special messages. These cards bring
excitement to every young consumer.
Adored by "Directioners," worldwide, One Direction is currently
on a sold-out 2013 World Tour. The boys, Harry Styles, Liam
Payne, Louis Tomlinson,
Niall Horan and Zayn Malik, together are the global phenomenon,
who, with the help of The X Factor, the biggest television show in
the UK, watched their debut album go to number one in 15 countries
around the world. With no end in sight, the One Direction 3D
Movie, "This is US," will premiere across the country on
August 30, and the band has already
announced plans for a 2014 stadium tour.
"We are thrilled to bring One Direction enthusiasts birthday
wishes and friendly greetings from their favorite five guys," said
Elizabeth McGrath, director of
product development at American Greetings. "It is important to us
to connect with consumers of all ages, and with the help of Harry,
Liam, Louis, Niall and Zayn, we can do just that!"
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find the One Direction collection, in addition to
a great selection of fresh and inspiring cards from American
Greetings, at participating drug chains, grocery stores and mass
retailers nationwide, as well as in American Greetings and Carlton
Cards retail stores. For more information on American Greetings,
please visit www.corporate.americangreetings.com. You can also
follow American Greetings on Twitter, Facebook, YouTube and
Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has
been a creator and manufacturer of innovative social expression
products that assist consumers in enhancing their relationships to
create happiness, laughter and love. The Company's major
greeting card lines are American Greetings, Carlton Cards, Gibson,
Recycled Paper Greetings and Papyrus, and other paper product
offerings include DesignWare party goods and American Greetings and
Plus Mark gift-wrap and boxed cards. American Greetings also
has one of the largest collections of greetings on the Web,
including greeting cards available at Cardstore.com and electronic
greeting cards available at AmericanGreetings.com. In
addition to its product lines, American Greetings also creates and
licenses popular character brands through the AG Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation