CLEVELAND, Dec. 27, 2012 /PRNewswire/ -- A child's
birthday is a celebrated tradition and bringing smiles to their
faces on their special day can be the ultimate treat. Those looking
to add some extra delight and laughter to a child's big day can now
look to the American Greetings Corporation (NYSE: AM) card aisle
for the latest collection of children's birthday cards—The Lost
Socks™. This new line of cards not only provides a beloved kid a
thoughtful and funny greeting, but also gives them an added
surprise birthday gift in the form of a cute and lovable sock
puppet.
From the mysterious realm beyond the dryer—it's the Lost Socks!
Separated from their matching pair years ago, these ready-to-wear
sock puppet cards roam the laundry room of life dedicated to
spreading happiness and cheer. These adorable, pun-filled sock
puppets are ready to be pulled from the card and played with for
even more birthday fun. Designs include an Arrrgyle the Pirate,
Princess Slipperfoot and Paws the dog, each one with their own
personality and backstory included on the card.
"We know that consumers love to find new and exciting ways to
make a child feel really special on their birthdays," said
Carol Miller, executive director of
new product concepts at American Greetings. "Each Lost Socks card
is just bursting with personality and cheer—kids will totally
become smitten with their new sock puppet friend and play with them
long after their birthdays are over."
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find The Lost Socks™ in addition to a great
selection of fresh and inspiring cards from American Greetings at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow us
on Twitter at www.twitter.com/amgreetings and on Facebook at
www.facebook.com/AmericanGreetings.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE:
AM) has been a creator and manufacturer of innovative social
expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The
Company's major greeting card lines are American Greetings, Carlton
Cards, Gibson, Recycled Paper Greetings and Papyrus, and other
paper product offerings include DesignWare party goods and American
Greetings and Plus Mark gift-wrap and boxed cards. American
Greetings also has one of the largest collections of greetings on
the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com.
In addition to its product lines, American Greetings also creates
and licenses popular character brands through the American
Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates
annual revenue of approximately $1.7 billion, and its products
can be found in retail outlets worldwide. For more
information on the Company, visit
http://corporate.americangreetings.com.
SOURCE American Greetings Corporation