COLUMBUS, Ga., May 24, 2011 /PRNewswire/ -- The 2011 Business of
Brands study, conducted annually by The Business Journals,
determined that Aflac, the number one provider of supplemental
insurance in the U.S. and number one life insurer in Japan in terms of policies in force, is once
again the top brand in the Health Insurance category. It is
the sixth straight year that Aflac has appeared at the top of the
health insurance field.
"Our position as the leading brand in the health insurance
industry sends a strong message to small and mid-sized businesses
that Aflac is a company you can trust," Aflac Chairman and CEO
Dan Amos said. "I am proud that our
steadfast commitment to ethics, leadership and customer service
continues to accentuate the high value of our products and
differentiate us from the competition."
To complete the survey, researchers queried 2,223 small to
mid-sized business owners, CEOs and presidents of companies with
the majority being businesses with 5 to 499 employees. Respondents
were asked to rate companies in the categories of Ethics,
Leadership, Relevance, Value, Differentiation, Customer Service and
Momentum. The study sample represents Aflac's core audience of
small to mid-sized businesses, where the insurance company sells
the majority of its policies to individual employees. Ten companies
were included in the health insurance category including Aflac. The
study was conducted in 2010 and completed in January 2011.
Godfrey Phillips, vice president
of research for The Business Journals said, "Aflac's continued
leadership in the supplemental insurance industry illustrates the
power that comes from building and maintaining a great brand. They
should be commended for maintaining the top spot on our survey of
American Brands for six straight years."
ABOUT AFLAC
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For more than 55 years, Aflac insurance policies have helped
provide a safety net and given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the number one
provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance
company in terms of individual policies in force. Aflac insurance
products provide protection to more than 50 million people
worldwide. For five consecutive years, Aflac has been recognized by
Ethisphere magazine as one of the World's Most Ethical
Companies and by Forbes magazine as one of America's
Best-Managed Companies in the Insurance category. In 2011,
Fortune magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the thirteenth consecutive
year. Also, Fortune magazine included Aflac on its list of
Most Admired Companies for the 10th time in 2011. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or aflacenespanol.com.
ABOUT THE BUSINESS JOURNALS
The Business Journals is the premier media solutions platform
for companies strategically targeting business decision-makers. We
deliver a total business audience of over 10 million people via our
42 websites, 64 publications and over 700 annual industry-leading
events. Our media products provide comprehensive coverage of
business news from a local, regional and national perspective. We
have more people, publications and websites covering our nation's
businesses than any other business media organization. The Business
Journals is a division of America City Business Journals.
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Media Contacts:
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Analyst and Investor
Contact:
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Laura Kane
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Robin Y. Wilkey
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Aflac Incorporated
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Aflac Incorporated
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706.596.3493
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706.596.3264 or
1.800.235.2667, Fax: 706.324.6330
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lkane@aflac.com
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rwilkey@aflac.com
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Jon A. Sullivan
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Aflac Incorporated
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706.763.4813
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jsullivan@aflac.com
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SOURCE Aflac Incorporated