Aflac Launches New Advertising Campaign Targeted at Small Business Owners
May 14 2006 - 12:30PM
PR Newswire (US)
First-ever national radio advertising for Aflac kicks off May 15
COLUMBUS, Ga., May 14 /PRNewswire-FirstCall/ -- Today, Aflac
(NYSE:AFL) premieres a new advertising campaign targeting small
business owners. The first phase of the campaign will target the
small business owner via two channels - radio and online. The new
radio spots depict the high-stress nature of the small business
owner's life in a humorous way. These spots will be supplemented
with Aflac Small Business Tips, a 30-second segment that provides
companies with information and tips on how to grow their
businesses. The online component of the new campaign is the launch
of Aflac's new small business web site - Aflacsb.com. Each radio
spot and tip will direct the listener to Aflacsb.com. This new
community for small business owners contains useful information
about how to improve their businesses in the areas of marketing,
human resources, managing growth and other relevant topics. Various
small business experts will contribute to this new small business
outlet. "A recent Aflac survey showed that 42 percent of small
business decision- makers agree that the annual increases in health
benefits have made them decrease their offerings to employees,"
said Paul Amos, executive VP and COO of Aflac. "Aflac offers
businesses of all sizes a solution that lets them provide
additional coverage to their employees at no direct cost to the
employer as Aflac policies are individually owned and generally
paid for by the employee." According to the Small Business
Administration, small businesses represent 99.7 percent of all
employer firms and in the past decade alone, small businesses have
generated 60 to 80% of new jobs annually. For more than 50 years,
Aflac products have given policyholders the opportunity to direct
cash where it is needed most when a life-interrupting medical event
causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number
one insurance company in terms of individual insurance policies in
force in Japan. Aflac's insurance products provide protection to
more than 40 million people worldwide. Aflac has been included in
Fortune magazine's listing of America's Most Admired Companies for
six consecutive years and Forbes magazine's Platinum 400 List of
America's Best Big Companies for five consecutive years. In January
2006, Aflac was included in Fortune magazine's list of the 100 Best
Companies to Work For in America for the eighth consecutive year.
Aflac was also included in Fortune magazine's list of the Top 50
Employers for Minorities in August 2005, and in September 2005,
Aflac Japan was named the Life Insurance Company of the Year at the
Asia Insurance Industry Awards, sponsored by the Asia Insurance
Review. Aflac Incorporated is a Fortune 500 company listed on the
New York Stock Exchange under the symbol AFL. To find out more
about Aflac, visit aflac.com. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) Laura
Kane Yolonda King Kenneth S. Janke Jr. Aflac Incorporated Aflac
Incorporated Aflac Incorporated (706) 596-3493 Voice (706) 243-8547
Voice (800) 235-2667 Option 3 Voice (706) 320-2288 Fax (706)
320-2288 Fax (706) 324-6330 Fax
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Laura Kane, +1-706-596-3493, or fax, +1-706-320-2288, or , or
Yolonda King, +1-706-243-8547, or fax, +1-706-320-2288, or , or
Kenneth S. Janke Jr., +1-800-235-2667 Option 3, or fax,
+1-706-324-6330, or , of Aflac Incorporated Web site:
http://www.aflac.com/ http://www.aflacsb.com/
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