AFL AFLAC Inc

Actions Speak Louder Than Words in Latest Installment of Aflac Duck Commercials COLUMBUS, Ga., Feb. 15 /PRNewswire-FirstCall/ -- Aflac (NYSE:AFL) will debut its latest commercial today entitled "Broken Leg" during the CBS Evening News. In the company's 21st commercial, the always persistent spokesduck is featured in an expanded role beyond the popular Aflaaaacc quack. The new television ad is a part of Aflac's new branding initiative developed to better educate consumers on the products and services offered by the number one provider of individual health insurance and guaranteed-renewable insurance (National Underwriter, August 2004). Instead of boldly proclaiming the company's name as done in previous commercials, the duck takes a more active part in the latest advertisement clearly demonstrating the benefits of having Aflac coverage. In the new spot, viewers will see the Aflac Duck diligently managing the financial responsibilities of a policyholder who has a broken leg while the injured man relaxes comfortably nearby. "We expect that the new commercial will assist us in our efforts to continually strengthen our brand," said Dan Amos, Chairman and CEO of Aflac. "We not only want consumers to recognize our name. We want them to identify Aflac as a resource for maintaining financial control when injuries or illnesses happen." For the past five years, Aflac has had tremendous success in creating brand recognition with the duck commercials. In a notably brief period of time, Aflac built a brand awareness campaign that resulted in nine out of 10 people recognizing the name of the Columbus, GA based company. Although viewers won't hear the duck's usual exclamation, the commercial keeps with tradition by including the humor that has become expected of the Aflac ads. The commercial concludes with the well-known fowl chasing a food deliveryman to his car after overhearing that the delivered food may include "duck." Aflac is the number one provider of guaranteed-renewable insurance in the United States and Japan. Aflac's innovative products provide protection to more than 40 million people and go beyond traditional insurance by directly paying claimants with cash benefits. Aflac's products are primarily sold at worksites in the United States. In Japan, Aflac is the largest life insurer in terms of individual insurance policies in force. In January 2005, Aflac was included in Fortune magazine's list of "The 100 Best Companies to Work for in America" for the seventh consecutive year. Aflac has also been included in Forbes magazine's "Platinum 400 List of Best Big Companies in America" for five consecutive years and in Fortune magazine's listing of "America's Most Admired Companies" for four consecutive years. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com. Media Contacts: Mechell Clark Aflac Incorporated (706) 243-8004 (Photo: http://www.newscom.com/cgi-bin/prnh/20050215/CLTU089 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO ) http://www.newscom.com/cgi-bin/prnh/20050215/CLTU089 http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT: Mechell Clark of Aflac Incorporated, +1-706-243-8004, or Web site: http://www.aflac.com/

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