Aetna In Touch CareSM Helps Improve and Personalize Care Management for Aetna Members
February 08 2012 - 9:57AM
Business Wire
Aetna (NYSE: AET) today announced the launch of the Aetna In
Touch CareSM program, a new option in care management that gives
members more personalized care support, tools and programs to
engage them early and keep them motivated.
Building on our success in care management, the Aetna In Touch
Care model combines the knowledge and expertise of our nurse care
managers with enhancements to the technology available to Aetna’s
nurses and members. The main components include:
- A nurse care manager that serves as the
single, trusted contact for a member and his or her family;
- Individualized health actions plans
that incorporate Aetna’s Personal Health Record (PHR);
- A new predictive algorithm that
identifies potential health issues earlier, engaging members before
major health care problems occur; and
- Virtual care to supplement the
one-on-one support and for members with less urgent care
needs.
“The Aetna In Touch Care model connects our members with
relevant and timely information and programs that can better help
our members address their unique health challenges, and will also
help them avoid more serious – and costly – health issues in the
long term,” said Paul Marchetti, head of Aetna National Care
Management.
Building Personal Relationships
Aetna nurse care managers’ goal is to develop trusting and
meaningful relationships to better support members as they manage
their health issues. The new Aetna In Touch Care model builds on
that capability, allowing members to work consistently with the
nurse care manager they know and trust to help members achieve
better health outcomes.
“The continuity of care and the longevity of the relationships
between our nurse care managers and our members will lead to more
positive health outcomes,” said Susan Kosman, R.N., Aetna chief
nursing officer. “Our nurses will be able to develop personalized
health action plans based on their in-depth knowledge of our
members, and our members will be able to deal with somebody they
are comfortable with, which is essential in any health care
interaction.”
Technology helps strengthen the personal connection
The Aetna In Touch Care model also uses innovative technology to
help members achieve their best health. The new predictive
algorithm used with the Aetna In Touch Care model analyzes a
member’s health information to help identify potential health
issues before they become major problems.
In addition, the patented CareEngine®* technology allows nurse
care managers and members to develop a health action plan based on
a member’s unique needs and preferences. Members can track their
personalized health action plans through their PHRs to help control
diabetes, lose weight, lower cholesterol, quit smoking or reach a
number of other health goals. The personalized health action plans
are made possible and tailored to members’ health needs based on
the information in their PHRs.
Members and nurse care managers can also determine the best way
for members to receive relevant information on their health care,
such as through online self-service tools; phone calls; emails;
social networks; or text messages.
The Aetna In Touch Care program is currently available to
Aetna’s self-insured customers in the National Accounts and Public
and Labor segments, with plans to make the program available to
additional market segments in the future.
*The CareEngine is a proprietary technology platform developed
by ActiveHealth Management, an Aetna company.
About Aetna
Aetna is one of the nation's leading diversified health care
benefits companies, serving approximately 36.4 million people with
information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental,
behavioral health, group life and disability plans, and medical
management capabilities and health care management services for
Medicaid plans. Our customers include employer groups, individuals,
college students, part-time and hourly workers, health plans,
health care providers, governmental units, government-sponsored
plans, labor groups and expatriates. For more information, see
www.aetna.com.
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