Aetna Student Health Connecting with Members Through Mobile App and Social Media
March 30 2011 - 10:12AM
Business Wire
Many college students are currently considering health insurance
options. As these students go through the decision-making process,
Aetna (NYSE: AET) has been making health and wellness easier
to understand for college students through a wide range of social
media channels. Now, all of the Aetna Student Health social
networking elements are in one location -
www.AetnaStudentHealth.com/connect.
The hub includes links to:
- The Aetna Student Health Facebook page
with close to 1,800 fans.
- A Twitter feed with health and wellness
updates.
- The “Healthy You!” series of popular
YouTube videos where students can watch campus interviews on how to
stay fit and healthy while juggling college life.
- A FREE calorie tracker mobile
application with close to 1,700 downloads.
“Our goal is to help students make thoughtful, health conscious
decisions. We know that one way to communicate effectively with
students is through social media,” says Chekesha Kidd, head of
Aetna Student Health. “We are pleased with the positive feedback we
have received on our social media communications from students,
parents, colleges and universities.”
Students can get tips on how to maintain a healthy lifestyle
from the Twitter feed and Facebook page. Common topics include
stress reduction, fitness, sexual health, drinking and smoking
cessation. Daily tweets and posts help keep students informed,
healthy and in tune with their surroundings.
The “Healthy You!” YouTube series are videos of campus
interviews. Each clip educates students on how to stay fit and
healthy while keeping up with college classes and the campus
environment. Aetna’s Student Health website also provides students
with the opportunity to “share” their own “Healthy You!”
stories.
The free Aetna Student Health Calorie Tracker mobile app helps
students count calories and delivers daily nutrition and fitness
tips directly to any Blackberry Smartphone. The calorie tracker
features more than 70,000 food and beverage items from popular
restaurants and brands.
“We have designed one website where students can socially
interact while remaining educated about their health,” said Kidd.
”We look forward to creating more ways to help our members stay
connected and healthy.”
To learn more about Aetna Student Health, visit
www.AetnaStudentHealth.com/Connect or
www.AetnaStudentHealth.com.
About Aetna
Aetna is one of the nation’s leading diversified health care
benefits companies, serving approximately 35.3 million people with
information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental,
behavioral health, group life and disability plans, and medical
management capabilities and health care management services for
Medicaid plans. Our customers include employer groups, individuals,
college students, part-time and hourly workers, health plans,
governmental units, government-sponsored plans, labor groups and
expatriates. For more information, see www.aetna.com. To learn more
about Aetna's innovative online tools, visit
www.aetnatools.com.
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