Mediabistro’s SocialTimes Pro Publishes New Research Reports on Facebook Credits and Ad Networks
June 21 2011 - 7:00AM
Business Wire
Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq:
WEBM) today announced its two latest Facebook research reports
entitled ‘Facebook Credits: Deployment Strategies in Facebook
Games’ and ‘Facebook Ad Networks: A Guide to Monetizing Facebook
Games & Apps.’
Facebook Credits will become the mandatory payment method for
third party app developers on the social network this July,
positioning the virtual currency for explosive growth. This growth
will likely be driven in great part by daily active players of
social games, who now comprise well over 150 million users.
SocialTimes Pro talked with several leaders in this space to review
their Facebook Credit deployment strategies in the run-up to the
July changeover, summarize their concerns and forecasts, and
synthesize their advice on monetizing social games in this new era
of Facebook Credits-driven gaming.
SocialTimes Pro also released a report on monetizing Facebook
games and apps with Facebook Ad Networks. SocialTimes Pro dug into
Facebook's list of nearly 70 approved ad providers from the
developer's perspective to answer these questions: With all the
options, how does a developer choose which networks to work with?
Should a developer give up control over its entire inventory or try
to sell some traffic directly? Does geography matter? What about
the different monetization options; for example, is cost per
engagement (CPE) inherently better than CPM?
SocialTimes Pro offers two monthly reports on topics related to
Facebook, Virtual Goods, and Social Gaming. SocialTimes Pro is
associated with Mediabistro’s AllFacebook.com and SocialTimes.com.
For more information, visit www.socialtimespro.com.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM)
(http://www.webmediabrands.com), headquartered in New York, NY, is
a leading Internet media company that provides content, education,
and career services to media and creative professionals through a
portfolio of vertical online properties, communities, and trade
shows. The Company’s online business includes:
(i) mediabistro.com, a leading blog network providing content,
education, community, and career resources (including the
industry’s leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news,
sports news, advertising, public relations, publishing, design,
mobile, and the Semantic Web; (ii) InsideNetwork.com, a
leading network of online properties dedicated to providing
original market research, data services, news, events, and job
listings on the Facebook platform, social gaming, and mobile
applications ecosystems; and (iii) AllCreativeWorld.com, a leading
network of online properties providing content, education,
community, career, and other resources for creative and design
professionals. The Company’s online business also includes
community, membership and e-commerce offerings including a
freelance listing service, a marketplace for designing and
purchasing logos and premium membership services. The Company’s
trade show and educational offerings include conferences, online
and in-person courses, and video subscription libraries on topics
covered by the Company’s online business.
All WebMediaBrands press releases are here:
www.webmediabrands.com/corporate/press.html
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