FTD.COM Launches Smithsonian Flowers by FTD
April 21 2010 - 8:00AM
Business Wire
FTD.COM, Inc., a subsidiary of United Online, Inc.
(Nasdaq:UNTD), has launched Smithsonian Flowers by FTD®, a line of
potted orchid plants and wrapped floral Tussie Mussie bouquets,
inspired by the rich and distinctive Smithsonian Horticulture
Division collections. Smithsonian Flowers by FTD® will initially
feature nine Smithsonian orchid plants and nine Smithsonian Tussie
Mussie bouquets available for purchase on www.FTD.com.
The Smithsonian Horticulture Division boasts over 8,000 live
orchid specimens in its collection located in Washington, DC.
Smithsonian horticulturists carefully select and grow orchids for
their display quality, educational value, beauty, and rarity. Based
on the Smithsonian’s knowledge of caring for and selecting ideal
orchids, FTD.COM and Smithsonian have chosen nine Phalaenopsis
orchids not only for their intrinsic beauty and elegant shapes, but
also for their compactness, long blooming season, and relative ease
of care.
Additionally, in recognition of Smithsonian’s nine breathtaking
and diverse gardens, FTD. COM and Smithsonian have created nine,
hand-tied Smithsonian Tussie Mussie bouquets. The hand-tied
bouquets have been expertly designed by FTD® to present a modern
twist on a mid-to-late 19th century Victorian tradition of giving
carefully chosen flowers to symbolically personify feelings of
adoration, sympathy, love, or support. For example, the Endless
Thanks Bouquet features blooms representing a variety of
corresponding emotions, including peach roses symbolizing love,
Matsumoto asters symbolizing joy, and hydrangeas symbolizing
devotion.
About FTD
FTD Group, Inc., through its operating subsidiaries including
FTD.COM, Inc., is a leading provider of floral related products and
services to consumers and retail florists, as well as to other
retail locations offering floral products, in the U.S., Canada, the
U.K. and the Republic of Ireland. The business utilizes the highly
recognized FTD and Interflora brands, both supported by the Mercury
Man logo, which is displayed in over 40,000 floral shops worldwide.
The consumer businesses operate primarily through the www.ftd.com
Web site in the U.S. and Canada and the www.interflora.co.uk Web
site in the U.K. and are complemented by the florist businesses
which provide products and services to FTD’s independent members.
FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq:
UNTD). For more information about United Online, please visit
www.unitedonline.com.
About Smithsonian
The Smithsonian Institution — the world’s largest museum and
research complex — includes 19 museums and galleries and the
National Zoological Park. The total number of artifacts, works of
art and specimens in the Smithsonian’s collections is estimated at
137 million. Among the vast collections are irreplaceable national
icons, examples of everyday life, and scientific material vital to
the study of the world’s scientific and cultural heritage ranging
from insects and meteorites to locomotives and spacecraft, from the
Star-Spangled Banner to the Apollo lunar landing module, from a
Concorde at 202 feet long to a Fairfly wasp at 0.0067 of an inch.
In 2009 Smithsonian received about 30 million visitors. For more
information, visit Smithsonian at www.smithsonian.org.
About Smithsonian Horticulture Services Division:
The Smithsonian Horticulture Services Division manages the
grounds of the Smithsonian museums in Washington, DC, and develops
horticulture displays and exhibitions in exterior and interior
museum spaces. Its research and education programs promote
horticulture and the ongoing development of collections of living
plants and horticultural artifacts as well as photographic garden
archive. For more information about Smithsonian Horticulture please
visit www.gardens.si.edu.
Cautionary Information Regarding Forward-Looking
Statements
This release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, as amended. These forward-looking
statements include, but are not limited to, statements about the
company’s proposed marketing initiatives and product offerings.
Potential factors that could affect the company’s ability to
perform and consequently its business, financial condition and
results of operations include the company’s inability or failure to
implement any or all planned marketing initiatives, to satisfy
demand for the products or services offered or to achieve the
marketing opportunities and other benefits, technological issues
and other problems associated with the company’s operations,
systems and technologies, the occurrence of unanticipated events,
as well as other factors described in United Online, Inc.’s annual
and quarterly reports filed with the Securities and Exchange
Commission (http://www.sec.gov), including, without limitation,
information under the captions "Management’s Discussion and
Analysis of Financial Condition and Results of Operations" and
"Risk Factors."
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