Priceline to List Some Travel Sites on TripAdvisor
October 14 2015 - 10:00AM
Dow Jones News
Priceline Group Inc. agreed to list some of its travel websites
on TripAdvisor Inc., an accord that will allow consumers to
instantly book hotel rooms in Priceline's hotel inventory from
TripAdvisor's platform.
The agreement builds on a continuing a long-term collaboration
between the online travel companies. TripAdvisor, which launched
its instant booking platform in 2014, had provided Priceline with
referrals but competes with Priceline's Kayak.com. TripAdvisor and
Kayak.com both allow customers to see all the rates offered by a
range of online agents including Priceline on one site. Such
"metasearch" sites let customers find the lowest prices on a single
screen without having to click on several links to find rates.
Financial terms of the partnership weren't provided.
Priceline's first brand to join TripAdvisor's platform will be
Booking.com, a website that dominates the online travel business in
Europe and a brand that generates the biggest share of Priceline's
profits. In a news release Wednesday, the companies said that
Priceline.com and Agoda.com also are likely to list inventory on
the platform.
Both TripAdvisor and Priceline have been facing increased
competition for customers -- from Google's push into online travel
to startups such as Airbnb Inc. TripAdvisor and Priceline both have
been expanding their offerings through acquisitions in recent
years.
TripAdvisor, which was spun off in 2011 from online travel agent
Expedia, launched its instant booking platform to U.S. consumers in
June 2014, with a gradual rollout to other international markets
expected over time.
TripAdvisor shares, down 11% this year, rose 24% to $82.59 in
recent premarket trading. Priceline, up 18% this year, rose 1% to
$1,358 premarket.
Write to Tess Stynes at tess.stynes@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
October 14, 2015 09:45 ET (13:45 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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