Vodafone Group Introduces TiVo’s Personalized Content Discovery Platform
September 13 2019 - 3:00AM
Business Wire
TiVo will provide Vodafone customers with
personalized search and recommendations, natural-language voice and
insights to fine-tune the entertainment discovery experience.
IBC — TiVo (NASDAQ: TIVO), the company that brings
entertainment together, today announced that Vodafone Group is
deploying TiVo’s Personalized Content Discovery (PCD) to deliver
engaging, highly-relevant entertainment experiences to its
subscribers. Vodafone offers broadband, TV, mobile and telephone
services to 640 million customers in 24 countries as one of the
world's leading mobile communications providers.
Vodafone is introducing PCD as part of the new Vodafone TV
service in Portugal, the first country to deploy its new
“Intelligent Voice Search” feature. It uses TiVo’s Conversation, a
natural language voice solution, that enables users to find and
enjoy entertainment content by simply speaking into their remotes.
TiVo’s Insight functionality will also help Vodafone maximize the
value of PCD by enabling content discovery optimization, promotions
targeting and audience engagement monitoring through the analysis
of actual viewer behavior data.
Vodafone has already deployed TiVo’s Search and Recommendations
and predictions capabilities to customers in Spain, Italy, Greece
and Romania.
“As a leading global telecoms company, we are dedicated to
providing our subscribers with a truly unique and engaging
entertainment experience,” said Miguel Rodrigues, head of TV
development at Vodafone. “With TiVo’s Personalized Content
Discovery platform, we are able to strengthen our search and
recommendation capabilities as well as provide superior voice
search using free-flowing conversational dialogue. Combined, these
capabilities give us the intelligence and aptitude to tailor and
transform the content discovery experience for our customers.”
“Our research indicates delivering personalized viewing
experiences lowers churn rates by as much as three times, compared
with viewers who don’t have a personalized experience,” said Dave
Shull, President & CEO, TiVo. “With TiVo's Personalized Content
Discovery platform, Vodafone is augmenting its service offerings
and keeping their audiences loyal and engaged, while being ahead of
the competition in an ever-shifting entertainment landscape. This
is a significant extension of our PCD footprint, and we are pleased
that Vodafone and its subscribers are benefiting from our expanding
language coverage for voice and our updated engagement console,
which provides a personalized, feature-rich TV experience.”
Learn more about Personalized Content Discovery here.
TiVo will showcase its suite of entertainment discovery
solutions during IBC, September 13-17 in Amsterdam. Visit TiVo in
Hall 5, stand A31.
About Vodafone Group
Vodafone Group is one of the world’s leading telecoms and
technology service providers. We have extensive experience in
connectivity, convergence and the Internet of Things, as well as
championing mobile financial services and digital transformation in
emerging markets.
Vodafone Group has mobile operations in 24 countries, partners
with mobile networks in 42 more, and fixed broadband operations in
19 markets. As of 30 June 2019, Vodafone Group had approximately
640 million mobile customers, 21 million fixed broadband customers
and 14 million TV customers, including all of the customers in
Vodafone’s joint ventures and associates. For more information,
please visit: www.vodafone.com.
About TiVo
TiVo (NASDAQ: TIVO) brings entertainment together, making it
easy to find, watch and enjoy. We serve up the best movies, shows
and videos from across live TV, on-demand, streaming services and
countless apps, helping people to watch on their terms. For
studios, networks and advertisers, TiVo delivers a passionate group
of watchers to increase viewership and engagement across all
screens. Go to tivo.com and enjoy watching.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20190913005015/en/
Lerin O’Neill TiVo +1 (408) 562-8455 Lerin.ONeill@tivo.com
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