TiVo Integrates Demographic Attributes, Ad Airings, & Mobile Devices into TV Viewership Data Product, Helping Connect the Med...
May 21 2019 - 8:00AM
Business Wire
TV Viewership Data Incorporates Kantar,
Drawbridge Data, and Premium Demographic Attributes to Deliver
Robust Partner-Agnostic Solutions to Market
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today announced
that its TV Viewership Data product is being expanded to include
Kantar ad occurrences, Drawbridge’s Identity Graph and premium
demographic attributes; giving TiVo customers an expanded data
offering with more flexibility to meet the ever-changing needs of
the market.
The availability of premium demographic attributes through
TiVo’s relationship with best-in-class partners enables advertisers
to supplement anonymous household viewership data with additional
insights around demographics, consumer preferences and behaviors,
providing contextual audience insights that better connect
advertisers with relevant target audiences.
The Kantar ad data enables customers to now know both the
programming viewership as well as the advertising viewership across
millions of US households.
The Drawbridge Identity Graph enables customers to link
viewership data with associated mobile ad identifiers, extending
the reach and measurement of advertisements and marketing across
pay-TV, OTT, and digital platforms.
“Household-level TV data is becoming more attractive as the
advertising and media industries look to connect consumer
touchpoints across screens, platforms, and campaigns across the TV
ecosystem,” said Ben Maughan, VP business development and data
product management, TiVo. “TiVo’s unique TV Viewership Data has
been a leading innovator in the space and is constantly evolving
into a more robust offering.”
“Marketers rely on Kantar’s industry-leading ad intelligence
data to track competitive activity in their sector. By connecting
with TiVo TV Viewership Data, we can give our customers a holistic
view of what messages consumers are receiving,” says Vik Sharma,
SVP for media and tech at Kantar. “We’re excited to continue
providing clients with ad exposure data on a set-top-box level
through our arrangement with TiVo.”
"TV’s power as an awareness channel is clear, but it’s long been
missing the component of identity,” said Jon DeGennaro, VP of
enterprise partnerships at drawbridge. “There’s no reason why TV
can’t be as targetable and measurable as other platforms and give
marketers the ability to reach and report on viewership,
engagement, and conversion across the entire cross-channel consumer
journey. Bringing identity to TV does just that. We’re excited to
be partnering with TiVo to enable these crucial tools."
With these integrations, TiVo solidifies its role as an
innovator in the TV data landscape and continues to deliver
improved viewership data products that are partner-agnostic and
consistent with the transforming industry.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at business.tivo.com or follow us on Twitter
@tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20190521005345/en/
Lerin O’NeillTiVo+1 (408) 562-8455Lerin.ONeill@tivo.com
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