TiVo Brings Best-in-Class Personalized Content Discovery to Funimation
March 14 2019 - 8:00AM
Business Wire
Agreement Allows Content Provider to Seamlessly
Deliver and Manage Personalized Customer User Experiences to Drive
Increased Viewership and Engagement
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today announced
that Funimation, the leading global anime content provider and a
subsidiary of Sony Pictures Television (SPT), has licensed the
Search, Recommendations and Insight modules of TiVo’s Personalized
Content Discovery (PCD) platform.
The use of the PCD platform’s integrated reporting and analytics
insights module enables Funimation to test, manage and fine-tune
search and recommendation performance in real-time to easily
improve the user experience and generate more engagement from
viewer searches.
The licensed modules are now fully operational on Funimation’s
website and on FunimationNow, the company's streaming platform, as
well as across a wide range of Over-the-Top (OTT) platforms
including Apple TV, Google Chromecast and Roku streaming devices.
As part of the agreement, TiVo is also providing Funimation with an
integrated product and merchandise search function that provides a
single landing page for both viewable programs and relevant
merchandise including shirts, DVD sets, etc.
“Funimation provides an exciting opportunity to showcase our
personalization technology for content providers to help them make
the consumer entertainment experience more engaging and
streamlined,” said Sean Moore, vice president, content provider
accounts, TiVo. “Through TiVo’s dynamic recommendation carousels
and features like ‘More Like This,’ viewers will no longer have to
search for content they might like; the content will now find
them.”
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com or follow us on Twitter @tivo or
@tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
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version on businesswire.com: https://www.businesswire.com/news/home/20190314005196/en/
Lerin O’NeillTiVo+1 408 562 8455Lerin.Oneill@tivo.com
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