SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony
Advanced Media (SymphonyAM), the technology leader in passively
captured cross-platform media measurement, is announcing today a
new partnership with TiVo Research and Analytics, Inc. (a
wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer
in delivering insights from single-source matching of TV-viewing
and advertising exposure with purchase information. Together,
SymphonyAM and TiVo Research will be creating the largest
single-source, cross-media panel of opt-in participants in the
market, designed to enable deep insights into consumers' media
consumption and social media engagement across screens, coupled
with detailed demo- and psychographics, advancing understanding of
the interplay between media and marketing beyond what is currently
available.
(Logo: http://photos.prnewswire.com/prnh/20140325/NE89908LOGO
)
TiVo Research will license SymphonyAM's mobile and online app
technology which passively captures media usage across television,
mobile phone, tablet, and PC, including detailed social networking
and search activity. This multi-year deal, effective April 1, 2014, will marry the largest source of
cross-media opt-in panel insights with data from TiVo TV set-top
boxes to develop the most comprehensive view of media consumption
and its impact on purchase behavior.
As part of the deal, TiVo Research and SymphonyAM will recruit
TiVo panel customers to opt into SymphonyAM's and TiVo Research's
single-source, cross-platform panel. Data gleaned from the expanded
panel will be available to the broad marketplace including
agencies, advertisers, media companies and research firms, which
all rely on consumer behavioral data across media platforms.
"Understanding how cross-media exposure is impacting the
behavior of our target consumers is more critical than ever for
us," said Aaron Fetters, director
Insights and Analytics Solutions Center at Kellogg Company. "The
Symphony Advanced Media and TiVo Research collaboration offers us a
potential path to greater levels of depth, accuracy and insights
into cross media behavior."
"Mobile and social are transforming media consumption at an
unprecedented pace, and the market is hungry for fresh insights
into the ROI of cross media exposure," said Charles Buchwalter, president and CEO of
SymphonyAM. "This partnership brings the best from both companies
and will allow for a novel perspective on how cross-platform
exposure influences consumers' path-to-purchase."
"TiVo Research has committed to assemble the best in breed
partners to offer cross-media insights. This new partnership with
Symphony Advanced Media will expand our value proposition of
set-top box and purchase data to provide our clients with deep
insights in cross-media consumption, information that is key to our
clients' businesses today," said TiVo Research president
Bob Meyers.
About Symphony Advanced Media
Symphony Advanced Media,
the pioneer in single-source cross-media passive measurement, is a
leading technology and data provider that measures integrated media
consumption and resulting behaviors, enabling advertisers, agencies
and publishers to optimize media strategies and maximize
advertising performance. SymphonyAM provides unparalleled focus on
individual, single-source, real-time cross-media measurement, a
firm belief that passive measurement is better than stated
measurement and deep commitment to reaching new levels of
advertising effectiveness accuracy. To learn more about SymphonyAM,
visit: http://www.symphonyam.com.
About TiVo Research
TiVo Research and Analytics, Inc.
(TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a
leading media marketing analytics company that helps advertisers,
agencies and television networks improve advertising targeting,
accountability and return on media investment within the
Automotive, Consumer Packaged Goods, and Pharmaceutical industries,
as well as a growing number of client CRM engagements. TiVo
Research's patented web-based Media TRAnalytics® and TV Health
Ratings™ platforms match the TV and digital advertising households
receive with the products the same households actually buy,
enabling TiVo Research clients to find "The Right Audience®" while
providing an unmatched level of transparency, measurement, media
planning/selling and improved ROI. TiVo Research clients include
Procter and Gamble, ION Media, Sunovion and Starcom MediaVest
Group. More information at: www.TiVoResearch.com.
TiVo and the TiVo Logo are trademarks or registered
trademarks of TiVo Inc. or its subsidiaries worldwide. © 2014 TiVo
Inc. All rights reserved. All other trademarks are the property of
their respective owners.
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These statements relate to, among other things, to the future
cross-media panel to be created by TiVo Research and Analytics,
Inc. (a wholly-owned subsidiary of TiVo Inc.) and SymphonyAM and
the associated products and services to be offered in connection
with this collaboration. Forward-looking statements generally can
be identified by the use of forward-looking terminology such as,
"believe," "expect," "may," "will," "intend," "estimate,"
"continue," or similar expressions or the negative of those terms
or expressions. Such statements involve risks and uncertainties,
which could cause actual results to vary materially from those
expressed in or indicated by the forward-looking statements.
Factors that may cause actual results to differ materially include
delays in development, competitive service offerings and lack of
market acceptance, as well as the other potential factors described
under "Risk Factors" in the Company's public reports filed with the
Securities and Exchange, including the Company's Annual Report on
Form 10-K for the fiscal year ended January
31, 2014 and Current Reports on Form 8-K. The Company
cautions you not to place undue reliance on forward-looking
statements, which reflect an analysis only and speak only as of the
date hereof. TiVo disclaims any obligation to update these
forward-looking statements.
Media Contact:
Laura
Maas (InkHouse for Symphony Advanced Media)
781-966-4124
symphony@inkhouse.com
SOURCE Symphony Advanced Media