Rovi Technologies Advance Entertainment Experience in Grundig LED TVs
March 18 2014 - 5:30AM
Business Wire
New line of LED TVs to feature cutting-edge capabilities
designed to drive entertainment discovery and monetization
Rovi Corporation (NASDAQ: ROVI), a global leader in
entertainment discovery, today announced that Grundig, one of the
world’s leading home electronics brands, has enhanced its line of
LED TVs with Rovi technologies and services for entertainment
discovery and monetization. The two companies signed agreements for
the use of Rovi TotalGuide CE and Rovi Advertising products in
Grundig LED TVs distributed in Germany, the Nordic region, Western
Europe, Turkey, and Russia.
“We want our TVs to make consumers’ lives easier and deliver
some of the most innovative technologies available on the market,”
said Akin Garzanli, Head of Global Product Management Consumer
Electronics at Grundig. “By working with Rovi, we are able to
deliver a world-class discovery experience that enables consumers
to make sense of the seemingly endless amount of entertainment
available, while at the same time creating new opportunities for us
to monetize our footprint.”
Rovi TotalGuide CE, accessible through the “Guide” button on
Grundig TV remote controls, is designed to increase entertainment
consumption and consumer satisfaction. The advanced discovery
solution combines Rovi entertainment metadata to offer descriptive
editorial, plot overviews, credits, trailers, celebrity profiles
and more, with TV listings information, and sophisticated search
and recommendations capabilities. The solution enables consumers to
find the entertainment content that interests them across a range
of sources including broadcast programming, premium over-the-top
(OTT) entertainment and catch-up TV. Rovi Advertising generates an
ongoing revenue stream through the integration of advanced display
and video campaigns within the user interface of consumer
electronics devices that are designed to engage and entertain
consumers while they are actively searching for content to watch.
Rovi handles the entire ad process for CE clients – from global
sales and creative ad development, through campaign delivery and
analysis. The Rovi Advertising service also provides Grundig a
vehicle to promote its own products and services as well as those
of its partners.
“Rovi TotalGuide and advertising solutions represent a great
combination for TV makers that want to compete profitably for the
home entertainment viewer,” said Pim Versteeg, senior vice
president, Sales EMEA, Rovi. “Streamlining multi-source content
discovery helps drive average-revenue-per-user rates through
increased content consumption, while advertising insertion helps
drive new revenue streams and funds for future innovations.”
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment
experience. The company’s pioneering guides, data, and
recommendations continue to drive program search and navigation on
millions of devices on a global basis. With a new generation of
cloud-based discovery capabilities and emerging solutions for
interactive advertising and audience analytics, Rovi is enabling
premier brands worldwide to increase their reach, drive consumer
satisfaction and create a better entertainment experience across
multiple screens. The company holds over 5,000 issued or pending
patents worldwide and is headquartered in Santa Clara, California.
Discover more about Rovi at rovicorp.com.
Forward Looking Statements
All statements contained herein that are not statements of
historical fact, including statements that use the words “will” or
“is expected to,” or similar words that describe the Company’s or
its management’s future plans, objectives, or goals, are
“forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause the
actual results of the Company to be materially different from the
historical results and/or from any future results or outcomes
expressed or implied by such forward-looking statements. Such
factors are further addressed in the Company’s most recent report
on Form 10-K for the period ended December 31, 2013 and such other
documents as are filed with the Securities and Exchange Commission
from time to time (available at www.sec.gov). The Company assumes
no obligation to update any forward-looking statements in order to
reflect events or circumstances that may arise after the date of
this release, except as required by law.
Rovi CorporationChris Taylor,
408-562-3077chris.d.taylor@rovicorp.com
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