Tastykake Unveils Low-Fat Line of Freshly Baked Treats
January 17 2008 - 2:33PM
PR Newswire (US)
Raspberry-Filled Koffee Kake Cupcakes and Chocolate Iced Vanilla
Cupcakes, featuring signature Tastykake quality, are newest
additions to 'Better for You' product platform PHILADELPHIA, Jan.
17 /PRNewswire-FirstCall/ -- Tasty Baking Company is delivering
more delicious yet smart options to consumers with the introduction
of its brand new low-fat product line. The launch of Low-Fat
Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced
Vanilla Cupcakes represents Tastykake's continued commitment to
product expansion, notably in the area of wellness. Additional
low-fat cake, cookie and snack bar varieties are scheduled to debut
throughout 2008 and beyond. In an effort to meet the increasing
consumer demand for high-quality, fresh baked goods that fit a
variety of dietary restrictions and preferences, Tasty Baking
Company has maintained a strong focus on developing its "Better for
You" wellness platform. The low-fat products join the Sugar-Free
Sensables(TM) line, which was launched in 2004, and a variety of
100-Calorie products that were introduced in 2007. All low-fat,
sugar-free and 100- calorie products contain zero trans-fats.
"Sales of our 'Better for You' products indicate that we can reach
new customers by offering more choices," said Jon Silvon, Director
of Marketing for Tasty Baking Company. "Tastykake's tradition of
wholesome fresh baked snacks was made famous by our sponge cake
Krimpets, chocolate covered Kandy Kakes, and fruit-filled pies. Not
only are we continuing to innovate with those iconic products, we
are translating that tradition into new, low-fat products that
appeal to health-conscious consumers and live up to the Tastykake
standard of freshness and quality." Tastykake's Low-Fat
Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced
Vanilla Cupcakes are now available in supermarkets, convenience
stores, and anywhere Tastykakes are sold. These products are also
available online at http://www.tastykake.com/. About Tasty Baking
Company Tasty Baking Company (NASDAQ:TSTY), founded in 1914 and
headquartered in Philadelphia, Pennsylvania, is one of the
country's leading bakers of snack cakes, pies, cookies, and donuts
with manufacturing facilities in Philadelphia and Oxford,
Pennsylvania. Tasty Baking Company offers more than 100 products
under the Tastykake brand name. For more information on Tasty
Baking Company, visit http://www.tastykake.com/. In addition,
consumers can send Tastykake products throughout the United States
from the Company's website or by calling 1-800- 33-TASTY. "Safe
Harbor Statement" Under the Private Securities Litigation Reform
Act of 1995 Except for historical information contained herein, the
matters discussed herein are forward-looking statements (as such
term is defined in the Securities Act of 1933, as amended) that are
subject to risks and uncertainties that could cause actual results
to differ materially from those stated or implied herein. There are
a number of factors that may cause actual results to differ from
these forward-looking statements, including without limitation, the
success of marketing and sales strategies and new product
development, the ability to successfully enter new markets, the
price of raw materials, and general economic and business
conditions. Other risks and uncertainties that may materially
affect the Company are provided in the Company's annual reports to
shareholders and the Company's periodic reports filed with the
Securities and Exchange Commission from time to time, including
reports on Forms 10-K and 10-Q. Please refer to these documents for
a more thorough description of these and other risk factors. The
Company assumes no obligation to publicly update or revise any
forward-looking statements. DATASOURCE: Tasty Baking Company
CONTACT: Jon Silvon of Tasty Baking Company, +1-215-221-8728, ; or
Meg Kane for Tasty Baking Company, +1-484-362-1425, Web Site:
http://www.tastykake.com/
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