Tasty Baking Company Announces the Winner of Its 'Search for the 2nd Verse' Jingle Contest
December 13 2007 - 10:25AM
PR Newswire (US)
Tastykake, with Peter Nero and The Philly Pops(R), have selected
the next line for its classic tune; winning verse to be publicly
debuted during Holiday Pops! Concert on December 15th PHILADELPHIA,
Dec. 13 /PRNewswire-FirstCall/ -- Tasty Baking Company today
announced the winner of its "Search for the 2nd Verse" Contest.
Launched November 8, 2007 in conjunction with Tastykake's
sponsorship of Peter Nero and The Philly Pops'(R) Holiday Pops!
Series, the contest sought to find a catchy line to follow the
beloved first verse of the company's famous advertising jingle,
"Nobody bakes a cake as tasty as a Tastykake." Eric W. Johanson
from Knapp Elementary School succeeded in winning the "Search for
the 2nd Verse" Contest with the line, "A smile baked in each and
every little bite you take." Johanson and his family will be
invited to attend a special live, debut performance of the grand
prize winning jingle by Peter Nero and the PhillyPops(R) at the
Holiday Pops! performance at The Kimmel Center on Saturday,
December 15, 2007. Johanson's music program at Knapp Elementary
School will also receive a $2500 donation from Tastykake. Director
of Marketing for Tasty Baking Company, Jon Silvon was excited by
the terrific response to this unique contest. "Tastykake is proud
to have worked with Peter Nero and the Philly Pops(R) to bring back
our classic jingle and introduce an updated version to a new
generation of Tastykake lovers. We thank all who participated in
the 'Search for the 2nd Verse' for their submissions and we are
confident that people will find themselves singing Eric's verse as
easily as they did our first, famous verse." The "Search for the
2nd Verse" contest was open to anyone, ages 18 and under and
received over 400 entries in the three weeks that lyric submissions
were accepted. Contest entries were then judged by a panel from
Tasty Baking Company and Peter Nero and The Philly Pops(R) and ten
finalists were selected. From this group, Eric W. Johanson emerged
as the Grand Prize Winner. A First and Second Prize Winner were
also named in the "Search for the 2nd Verse" contest. Wil Millar
from Lower Moreland High School was named the First Prize Winner
while Molly White from Pitman High School was named the Second
Prize Winner. Tasty Baking Company will make a $1000 donation and a
$500 donation, respectively, to Wil's and Molly's school music
programs. Wil and Molly will also receive tickets to The Kimmel
Center on December 15, 2007 to see Peter Nero and The Philly
Pops(R) "We are proud to contribute to the local music programs at
Knapp Elementary School, Lower Moreland High School and Pitman High
School," said Mr. Silvon. "More importantly, we are proud to have
been able to promote the power of music through our Search for the
2nd Verse contest. All of us at Tasty Baking Company sincerely hope
that this jingle contest spurred students to dream big and awaken
their passion for music." To learn more about Tasty Baking Company,
view each of the finalists' lyric submissions or read the official
contest rules for the "Search for the 2nd Verse," please visit
http://www.tastykake.com/. ABOUT TASTY BAKING COMPANY Tasty Baking
Company (NASDAQ:TSTY), founded in 1914 and headquartered in
Philadelphia, Pennsylvania, is one of the country's leading bakers
of snack cakes, pies, cookies, and donuts with manufacturing
facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking
Company offers more than 100 products under the Tastykake brand
name. For more information on Tasty Baking Company, visit
http://www.tastykake.com/. In addition, consumers can send
Tastykake products throughout the United States from the Company's
website or by calling 1-800-33-TASTY. ABOUT PETER NERO AND THE
PHILLY POPS Peter Nero and the Philly Pops was founded in 1979
under conductor, composer, and master pianist Peter Nero. One of
America's premier pops orchestras, the POPS perform styles ranging
from great classics to jazz improvisation, big band to Broadway
hits, ragtime to rock 'n' roll. In 2007 Peter Nero and the Philly
Pops present ten Holiday Pops! performances between December 9 and
December 23. For more information, please visit
http://www.phillypops.org/. DATASOURCE: Tasty Baking Company
CONTACT: Jon Silvon of Tasty Baking Company, +1-215-221-8728, ; or
Meg Kane of FCF Schmidt Public Relations, +1-484-362-1425, , for
Tasty Baking Company Web site: http://www.tastykake.com/
http://www.phillypops.org/
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