Tasty Baking Company Announces Ten Finalists in Its 'Search for the 2nd Verse' Jingle Contest
December 07 2007 - 11:28AM
PR Newswire (US)
Tastykake, in conjunction with Peter Nero and The Philly Pops(R),
has narrowed the field in its search for the next line of this
classic tune; winning verse to be unveiled during Holiday Pops!
concert. PHILADELPHIA, Dec. 7 /PRNewswire/ -- Tasty Baking Company
today unveiled the names of the ten finalists in its "Search for
the 2nd Verse" jingle contest. The competition, through which Tasty
seeks to find a catchy line to follow the beloved first verse of
the company's famous advertising jingle, "Nobody bakes a cake as
tasty as a Tastykake," launched November 8, 2007 in conjunction
with Tastykake's sponsorship of Peter Nero and The Philly Pops'(R)
Holiday Pops! Series. Open to anyone aged 18 and under, the "Search
for the 2nd Verse" received over 400 entries in the three weeks
that lyric submissions were accepted. Contest entries were then
judged by a panel comprised of representatives from Tasty Baking
Company and Peter Nero and The Philly Pops(R) and the following
individuals have been selected as the ten finalists (in no
particular order): 1. Matthew Dummeldinger, Upper Moreland Middle
School 2. Eric W. Johanson, Knapp Elementary School 3. Steven
Jordan, Girard College 4. Kyle Kirk, Pitman High School 5. Michael
C. Schwenger, Norwood-Fontbonne Academy 6. Emily Talluto, St. Agnes
School 7. Annelise Zitzer, Gwynedd Mercy Academy 8. Molly, Pitman
High School 9. Jillian, Mast Community Charter School 10. Wil,
Lower Moreland High School The Grand Prize Winner will be announced
Wednesday, December 12th. The winning verse will be debuted live by
Peter Nero and the Philly Pops(R) at the Holiday Pops! performance
at The Kimmel Center on Saturday, December 15, 2007. The winner's
school music program will receive a $2500 donation from Tastykake
as well as tickets to the Kimmel Center on December 15, 2007 to see
Peter Nero and the Philly Pops(R). A First and Second Prize Winner
will also be named in the "Search for the 2nd Verse." Tastykake
will make a $1000 donation and a $500 donation, respectively, to
those individuals' school music programs. The First and Second
Prize Winners will also receive tickets to The Kimmel Center on
December 15, 2007 to see Peter Nero and The Philly Pops(R). "We are
excited to bring back our classic jingle and introduce an updated
version to a new generation of Tastykake lovers," said Jon Silvon,
Marketing Director of Tasty Baking Company. "More, we are proud to
be able to contribute to local music programs and promote the
importance of music in the lives of students. Everyone at Tastykake
looks forward to December 15th and the live debut of the 2nd verse
by Peter Nero and The Philly Pops(R)." To learn more about Tasty
Baking Company and to read the official contest rules for the
"Search for the 2nd Verse", please visit http://www.tastykake.com/.
ABOUT TASTY BAKING COMPANY Tasty Baking Company (NASDAQ:TSTY),
founded in 1914 and headquartered in Philadelphia, Pennsylvania, is
one of the country's leading bakers of snack cakes, pies, cookies,
and donuts with manufacturing facilities in Philadelphia and
Oxford, Pennsylvania. Tasty Baking Company offers more than 100
products under the Tastykake brand name. For more information on
Tasty Baking Company, visit http://www.tastykake.com/. In addition,
consumers can send Tastykake products throughout the United States
from the Company's website or by calling 1-800-33-TASTY. ABOUT
PETER NERO AND THE PHILLY POPS Peter Nero and the Philly Pops was
founded in 1979 under conductor, composer, and master pianist Peter
Nero. One of America's premier pops orchestras, the POPS perform
styles ranging from great classics to jazz improvisation, big band
to Broadway hits, ragtime to rock 'n' roll. In 2007 Peter Nero and
the Philly Pops present ten Holiday Pops! performances between
December 9 and December 23. For more information, please visit
http://www.phillypops.org/. DATASOURCE: Tasty Baking Company
CONTACT: Jon Silvon of Tasty Baking Company, +1-215-221-8728, ; or
Kat McAndrew of FCF Schmidt Public Relations for Tasty Baking
Company, +1-484-362-1431, Web site: http://www.tastykake.com/
http://www.phillypops.org/
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