Stratagene Launches New Online Store
April 13 2006 - 8:36AM
Business Wire
Stratagene Corporation (Nasdaq:STGN), a developer, manufacturer and
marketer of specialized life science research and diagnostic
products, today announced the launch of its new online store
available for Stratagene customers in North America and Europe. The
new online shopping experience includes unique features that enable
easy, fast, and convenient ordering for the life science
researcher. With a single click, customers can add products to
their shopping cart and apply promotional discounts and account
specific pricing to their order upon checkout. They can access
their past online ordering history and view the shipping
availability of Stratagene products, including delivery dates in
North America or Europe. "Customers in the life science market are
looking for more efficient ways to buy products but also demand the
personalized features that they have come to expect from online
consumer merchants," said Diane Haines, Stratagene's Director of
Marketing Communications and eBusiness. "We view the improvements
to our online store as the first step in executing our eBusiness
strategy to meet the more demanding needs of our customers." For
more information, visit http://www.stratagene.com/shop. About
Stratagene Corporation Stratagene is a developer, marketer and
manufacturer of specialized life science research and diagnostic
products. The Company's life science research unit supports
advances in science by inventing, manufacturing and distributing
products that simplify, accelerate and improve research. These
products are used throughout the academic, industrial and
government research sectors in fields spanning molecular biology,
genomics, proteomics, drug discovery and toxicology. The Company's
diagnostic unit develops and manufactures products for urinalysis,
and high quality automated instrument and reagent systems that use
blood samples to test for more than 1,000 different allergies and
autoimmune disorders. In addition, by combining its expertise in
diagnostics and molecular biology, as well as its experience with
FDA regulatory procedures, the Company is pursuing opportunities to
expand its product portfolio to include molecular diagnostic kits
and instrumentation. More information is available at
www.stratagene.com.
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