SSAG Ssa Global Technologies (MM)

CHICAGO, April 5 /PRNewswire-FirstCall/ -- SSA Global(TM) (NASDAQ:SSAG), a leading provider of enterprise business software and services, today announced that Macy's, a recognized US brand name and a Federated Department Store, has selected SSA Outbound Marketing to optimize its interactions with customers shopping on Macys.com. The software license and support transaction was completed during October 2005, being the first quarter of SSA Global's fiscal year 2006. (Logo: http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO ) SSA Outbound Marketing, a component of SSA Customer Relationship Management powered by Epiphany, will allow Macys.com to enhance its customer relationships through personalized, intelligent interactions. The implementation of SSA Outbound Marketing will help Macy's increase the return on investment in its online marketing programs and strengthen the company's brand image as a leading provider of fashion and affordable luxury items. "SSA CRM will enable us to increase our marketing effectiveness through closed-loop campaign management, and better customer insight and analytics," said Kent Anderson, president, Macys.com. "The marketing campaign management capabilities of SSA Outbound Marketing will enhance our ability to cost effectively address our customers in a more targeted manner." SSA Outbound Marketing serves as an integrated database marketing solution for planning, executing and monitoring permission-based marketing campaigns across multiple touch points. Ease of use combined with sophisticated analytics make it possible for marketers to tap vast stores of customer data such as purchasing patterns, visits to events and birthdays, and uncover valuable customer insights that can be turned into actionable initiatives. It also ensures that the right customers are selected for each campaign. This results not only in enormous time and cost savings for SSA Global's clients, but also helps enhance customers' experience by enabling personalized, relevant communications and offers. "SSA Global is helping leading retailers worldwide such as Macy's transform their approach to customer marketing," said Gregg Monastiero, global vice president for CRM, SSA Global. "This is another great example of a how SSA CRM solutions to drive revenue and increase profitability." About Federated Department Stores Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with fiscal 2006 sales expected to be more than $27 billion. Federated operates more than 850 department stores and more than 720 bridal and formalwear stores in 49 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's, Bloomingdale's, Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, Lord & Taylor, L.S. Ayres, Marshall Field's, Meier & Frank, Robinsons-May, Strawbridge's, The Jones Store, David's Bridal, After Hours Formalwear and Priscilla of Boston. The company also operates macys.com and Bloomingdale's By Mail. About SSA Global SSA Global(TM) (NASDAQ:SSAG) is a leading provider of enterprise business software for mid-sized and large organizations, primarily in select manufacturing, consumer and services industries. The company's software solutions include enterprise resource planning, financial management, human capital management, corporate performance management, customer relationship management, product lifecycle management, supply chain management and supplier relationship management. Headquartered in Chicago, SSA Global has over 50 locations worldwide and its product offerings are used by customers in over 90 countries. For additional information, visit the SSA Global web site at http://www.ssaglobal.com/ . SSA Global(TM) is the corporate brand for product lines and subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in this document are registered, trademarked or service marked by their respective owners. Forward-Looking Statements These materials may contain "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "intend," "project," "plan," "will be," "will likely continue," " will likely result," or words or phrases with similar meaning. All of these forward-looking statements are based on estimates and assumptions made by our management that, although we believe to be reasonable, are inherently uncertain. Forward- looking statements involve risks and uncertainties, including, but not limited to, economic, competitive, governmental and technological factors outside of our control, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. We operate in a changing environment in which new risks can emerge from time to time. It is not possible for management to predict all of these risks, nor can it assess the extent to which any factor, or a combination of factors, may cause our business, strategy or actual results to differ materially from those contained in forward-looking statements. Factors you should consider that could cause these differences include, among other things: -- General economic and business conditions, including exchange rate fluctuations in the United States and abroad; -- Our ability to identify acquisition opportunities and effectively and cost-efficiently integrate acquisitions; -- Our ability to maintain effective internal control over financial reporting; -- Our ability to attract and retain personnel, including key personnel; -- Our success in developing and introducing new services and products; -- Competition in the software industry, as it relates to both our existing and potential new customers. http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO http://photoarchive.ap.org/ DATASOURCE: SSA Global CONTACT: Press, Maria Diecidue of SSA Global, +1-312-258-6000, , or Scott Goldberg of Edelman, +1-312-297-7414, , or Investors, Dawn Drella of SSA Global, +1-312-474-7694, Web site: http://www.ssaglobal.com/

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