Sonic Innovations Adds Automatic Features to its Smallest Hearing Aid
March 03 2008 - 8:45AM
PR Newswire (US)
ion(TM) 400 offers 24-channel digital signal processing SALT LAKE
CITY, March 3 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc.
(NASDAQ:SNCI) is adding hands-free automatic features to its
smallest hearing aid product line, ion(TM). The ion(TM) 400 is a
micro behind-the-ear product (micro-BTE) with 24-channel digital
signal processing. This is eight channels more than the previous
model, the ion(TM) 200. Sonic Innovations is the second largest
U.S.-based hearing aid manufacturer, with its worldwide corporate
headquarters in Salt Lake City, Utah. The ion(TM) 400 is an
open-ear model and is for those with mild to moderately severe
hearing loss. According to Dr. Victor Bray, Sonic Innovations' vice
president and chief audiology officer, "The ion(TM) family of
products has always been virtually invisible due to its incredibly
small size. Now, with the automatic features in the ion(TM) 400,
it's even more discreet since the user doesn't have to push any
buttons when moving to different types of sound environments. The
fact that we've also been able to incorporate 24-channel digital
signal processing into this hearing aid also makes it one of the
most sophisticated in the marketplace. In addition, the ion(TM) 400
is specifically designed to be moisture resistant, making it
perfect for those with active lifestyles." The ion(TM) 400 is
equipped with voice alerts, a feature that replaces beep sequences
found on many hearing aids. The voice alerts talk to the user,
verbally informing him or her when the hearing aid is changing
programs (when it is shifting to its telephone mode for example)
and when the battery is low. Users can select male or female-voice
alerts in one of eight different languages. Bray indicated, "Our
goal has always been to exceed the expectations of our customers.
With the addition of automatic features, voice alerts and water
resistance we have made our hearing aids extremely adaptable and
convenient for the wearer." The ion(TM) 400 utilizes Sonic's latest
adaptive feedback cancellation system, eliminating the high-pitched
squeal commonly associated with hearing aids. "Should a sudden
change occur, like placing a telephone next to the ear, this system
reacts quickly, eliminating feedback before it is even noticed,"
Bray said. About Sonic Innovations Sonic Innovations, Inc. is the
second largest U.S.-based hearing aid manufacturer with operations
throughout the world. The company was founded in 1992 by three
internationally known scientists, Dr. Thomas Stockham, Jr., Dr.
Carver Mead and Dr. Douglas Chabries, with a mission to synthesize
and commercialize a unique digital signal processing (DSP) platform
for hearing aids. Today that platform is based on Sonic
Innovations' patented algorithms that use a natural processing of
sound called Sonic Sound(TM), which is among the first of its kind
clinically proven to increase speech understanding in noise. Sonic
Innovations, headquartered in Salt Lake City, is a publicly traded
company listed on the NASDAQ Global Market System and can be found
online at http://www.sonici.com/. This press release may contain
"forward-looking statements" as defined under securities laws.
Actual results may differ materially and adversely from those
described herein depending on a number of factors including, but
not limited to, the following risks: we face aggressive competition
in our business; acquisitions could be difficult to integrate and
disrupt our current business and therefore may harm our operating
results; we may poorly operate newly acquired businesses; we may
lose a large customer or suffer a reduction in orders from a large
customer; we must have innovative, technologically superior
products to compete effectively; our products, due to their
complexity, may contain errors or defects that are only discovered
after sales by our customers, thus harming our reputation and
business; we may have issues with intellectual property; and we
have important international operations, particularly in Germany
and Australia, which expose us to a variety of risks including
government reimbursement, that could impact sales and operating
results. For additional information regarding the risks inherent in
our business, please see "Factors That May Affect Future
Performance" included in our Annual Report on Form 10-K for the
year ended December 31, 2006, as filed with the Securities and
Exchange Commission. We undertake no obligation to revise our
forward-looking statements to reflect events or circumstances after
the date hereof as a result of new information, future events or
otherwise. ion(TM) is a trademark of Sonic Innovations, Inc. in the
United States and other countries. DATASOURCE: Sonic Innovations,
Inc. CONTACT: Carrie Dunn of XO Marketing for Sonic Innovations,
Inc., +1-801-272-8686, Web site: http://www.sonici.com/
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