SBEI Sbe (MM)

Neonode, a Swedish developer of mobile devices and a pioneer in buttonless, touchscreen mobile phones, today announced the strengthening of its management team with the appointment of Per Hellberg as Vice President of Sales. Mr. Hellberg, currently a Marketing Director at Sony Nordic, brings with him a strong background in consumer electronics sales as well as a profound knowledge of the European market and a broad network of contacts within the industry. Neonode showcased its new mobile phone Neonode N2 for the first time in February this year to critical acclaim, and the launch is planned for later this summer. �With an exciting new product, Neonode is currently experiencing a very high-growth phase with several distribution agreements planned worldwide. It�s a fantastic opportunity for me to join a company with such a dynamic approach and enormous creativity. I look forward to the challenge of establishing Neonode as a pioneering, inspiring and enterprising global player,� said Per Hellberg. Per Hellberg will assume his role at Neonode late July. �We are very pleased that Per will join the Neonode management team. His extensive, hands-on experience in global sales and marketing management is a great asset to Neonode. His global perspective of the consumer electronics industry will be a tremendous addition. Neonode now has a complete management team suited for the coming expansion,� said Mikael Hagman, CEO at Neonode. About Neonode Neonode was founded in 2001 and is a Swedish developer of mobile devices. The mobile devices are based on patented technologies which enable a unique user experience. Neonode Inc. has recently announced the execution of a definitive merger agreement with SBE, Inc. a publicly-traded company (NASDAQ:SBEI). After shareholder approval of the merger, the combined company's headquarters will be in Stockholm, Sweden, where Neonode's current corporate headquarters is located. For more information visit www.neonode.com.